Brand Tone

Direct, Urgent, and Promotional

Brand Values

• •Affordability
• •Convenience
• •Trust

Best Practices

• •Lead with the Deal: Always start with the benefit—usually the discount or the problem the product solves. The price drop (e.g., 'Was X, Now Only Y') should be a central element of the copy.
• •Use Simple and Direct Language: Avoid complex sentences or marketing jargon. The copy should be easy to read and understand in seconds. Use strong, action-oriented verbs.
• •Incorporate Urgency and Scarcity: Use phrases like 'Limited stock,' 'This week only,' or 'Before they're gone' to encourage immediate purchase decisions. Emojis like 🔥 and 💥 can help emphasize this urgency.
• •Reinforce Trust Signals in Every Message: Regularly remind customers of the key benefits that reduce risk: 'Pay after delivery,' 'Free delivery over 1500 den.,' and '14-day returns.' This builds confidence, especially for new customers.
• •End with a Clear Call-to-Action (CTA): Never leave the customer wondering what to do next. Use explicit CTAs like 'Order now,' 'Click the link to shop,' 'Call and Order,' or 'Get yours today.'

Social Perception

A Go-To for Bargains, with Practical Expectations

Copy Examples

• •🔥 Stop wasting time in the kitchen! Our new 3-in-1 vegetable slicer is here. It was 999 den, NOW ONLY 599 den! Make cooking faster and easier. Limited stock! Order now from our website. 📞
• •✨ Transform your garden! Get these solar-powered LED lights and create a magical atmosphere. No electricity needed! This week's special: 4-pack for just 799 den. Free delivery on orders over 1500 den. Click the link to shop!
• •Look and feel your best! This portable neck massager relieves stress in minutes. Perfect for home or the office. Price dropped from 1800 den to 1199 den! Pay on delivery. Don't wait for the pain, order yours today.
• •🔊 The sound you've been waiting for! Our new Bluetooth speaker is powerful, portable, and now cheaper than ever. Was 1200 den, get it for ONLY 750 den! Perfect for parties and trips. Order now and pay when it arrives at your door!
• •💥 ACTION OF THE WEEK! 💥 We've slashed prices on our most popular products. Gadgets, home goods, and more! See all discounts on our site. These deals won't last. Shop now before they're gone!