Brand Tone

Youthful and Energetic, Direct and Solution-Oriented, Relatable and Humorous, Confident and Ambitious, Informative and Transparent

Brand Values

• •Effectiveness/Results
• •Health and Wellbeing
• •Innovation
• •Quality
• •Active Lifestyle
• •Convenience
• •Chilean Identity

Best Practices

• •Speak Your Audience's Language: Use colloquialisms (like "caña") where appropriate, especially on platforms like TikTok, but maintain clarity and avoid alienating broader segments. Keep the energy upbeat and positive.
• •Focus on the "Why": Don't just list ingredients; explain the *benefits* – faster recovery, more energy, ability to enjoy life without the downsides. Connect the product to the user's lifestyle and aspirations.
• •Be Direct and Confident: Clearly state what the product does and why it's better. Use strong verbs and avoid passive language. Highlight the "premium" and "innovative" aspects.
• •Maintain a Balance: While humor and relatability are key for certain channels, ensure the core message of effectiveness and quality is always present. The tone can adapt slightly (e.g., more formal on LinkedIn, more playful on TikTok) but the core values should shine through.
• •Show, Don't Just Tell (Visually and Textually): Use user-generated content, testimonials, and scenarios in your copy that depict real people enjoying the benefits of Extra Life in various situations – after a party, during sports, or for a daily boost.

Social Perception

Positive for Hangover Relief, Growing Recognition among Athletes, Innovative and Modern, Trustworthy (Founders' Story), Accessible

Copy Examples

• •Headline: Weekend Warrior? Office Hero? Extra Life. Body: Don't let last night's fun or tomorrow's workout slow you down. Extra Life’s massive electrolyte and vitamin boost gets you back in the game, fast. #HangoverHack #SportsFuel #ChileHidratado
• •Headline: Your Pocket-Sized Comeback. Body: Late night? Big game? Epic adventure? Toss an Extra Life sachet in your bag. Just add water, and you're ready to conquer. Zero sugar, all the good stuff. #ExtraLifeBoost #ReadyForAnything
• •Headline: "Caña"? Never Heard of Her. (Thanks, Extra Life!) Body: Enjoy your nights without dreading the mornings. Our unique formula rehydrates you faster than water alone, packed with the electrolytes and vitamins you need to feel human again. #AdiosCaña #VidaExtra
• •Headline: Level Up Your Hydration. Body: Whether you're hitting the gym, the trails, or the dance floor, give your body the premium fuel it deserves. Extra Life: More electrolytes, more recovery, more you. #IsotonicRevolution #EnergiaChilena
• •Headline: Made in Chile, For Your Life. Body: We get it. You work hard, play hard. That’s why we created Extra Life – the smart hydration solution designed by Chileans, for the Chilean hustle. Try all our flavors and find your favorite! #ProductoChileno #ViveExtraLife