Brand Tone

Energetic & Vibrant, Youthful & Active, Informal & Approachable, Direct & Benefit-Oriented, Slightly Edgy/Bold

Brand Values

• •Vitality & Performance
• •Health-Consciousness (within its category)
• •Convenience & Practicality
• •Authenticity
• •Enjoyment & Zest for Life

Best Practices

• •Use Active & Dynamic Language: Employ strong verbs and energetic adjectives. Words like "boost," "unleash," "power," "vibrant," "active," "conquer" fit well.
• •Focus on Benefits, Not Just Features: Instead of just saying "contains B vitamins," explain what that means for the user: "Fuel your focus with essential B vitamins."
• •Keep it Concise & Punchy: Especially for social media and ads, get straight to the point. Extra Joss is about quick energy, and the copy should reflect that directness.
• •Embrace an Informal, Engaging Voice (where appropriate): Use contractions, ask questions, and encourage interaction, especially on social media. Avoid overly formal or technical jargon.
• •Maintain Visual & Verbal Synergy: Ensure the visuals accompanying the copy also reflect the energetic, active, and vibrant brand personality. The words and images should tell the same story.

Social Perception

Effective Energy Booster, Good Alternative, Culturally Interesting/Exotic, Practical & Affordable, Community-Oriented, Trusted by its Niche

Copy Examples

• •Social Media Post (Image: Person mid-activity like cycling/dancing): Power through your passion! 🔥 extrajoss.uk gives you that sugar-free kick to keep you going stronger, longer. What are you energizing today? #ExtraJossUK #EnergyBoost #ActiveLife
• •Website Banner: Unleash Your Extra! Zero Sugar. Max Energy. Discover the boost you need with Extra Joss.
• •Product Description Snippet: Tired of sugary slumps? Extra Joss powder delivers a vibrant burst of energy with key active ingredients like Ginseng & B Vitamins. Just mix, drink, and conquer your day!
• •Short Video Ad Script (TikTok/Instagram Reel style): (Quick cuts: mixing sachet, person looking tired, then energized and productive/having fun) Voiceover (upbeat): Need a lift? Extra Joss. Sugar-free power. Get yours at extrajoss.uk!
• •Email Marketing Subject Line: ⚡ Your Mid-Week Energy Surge is Here! (Thanks, Extra Joss!)