Brand Tone

Sophisticated, passionate, educational, and celebratory, akin to a knowledgeable friend or trusted expert.

Brand Values

• •Quality and Curation
• •Authenticity and Storytelling
• •Expertise and Education
• •Community and Passion
• •Refinement and Elegance

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's personality, tone, and style. This should include preferred terminology (e.g., "bubbly" vs. "sparkling wine"), a "do's and don'ts" list for language, and examples of on-brand copy.
• •Focus on Storytelling: Every piece of content should aim to tell a story, whether it's about a specific wine, a producer, or the experience of enjoying a glass of Champagne. This reinforces the brand's value of authenticity.
• •Educate, Don't Preach: Share knowledge in an accessible and engaging way. Use descriptive language that helps the audience to understand the characteristics of the wine without being overly technical.
• •Maintain a Consistent Visual Identity: The sophisticated and elegant tone should be reflected in all visual assets, from the website design to the photography on social media.
• •Engage with the Community: Actively participate in conversations on social media and respond to customer inquiries in a manner that is consistent with the brand's friendly and knowledgeable tone. This builds trust and strengthens the relationship with the audience.

Social Perception

A niche, specialized, and trustworthy retailer for high-quality, curated sparkling wines, seen as exclusive yet inclusive for those appreciating finer things.

Copy Examples

• •Meet your new favorite bubbly. From the sun-drenched vineyards of a small family grower in Champagne, this bottle is bursting with notes of green apple and toasted brioche. We only have a limited number of these beauties. Link in bio to discover the story behind the sip. #ExtraBrut #Champagne #ArtisanalWine
• •This month, we're taking you on a journey to the heart of Champagne. Discover three exceptional bottles from producers who are redefining the art of sparkling wine. Ready to explore with us? Your next discovery awaits. #ExtraBrutWineClub
• •This isn't just a bottle of sparkling wine; it's a testament to tradition and craftsmanship. Each bubble tells a story of meticulous care, from the hand-harvested grapes to the patient aging in the cellar. Expect a crisp, clean palate with a lingering mineral finish. The perfect companion for oysters or a quiet celebration of the everyday.
• •The secret to elevating any meal? The right bottle of bubbly. Our curated selection of extra brut and brut nature sparkling wines are the perfect match for everything from fresh seafood to creamy cheeses. Find your perfect pairing at Extra Brut. #FineWine #FoodAndWine #SparklingWine
• •Life's too short for boring wine. We're celebrating the small wins this week with 15% off all grower Champagnes. What are you toasting to? #Cheers #GrowerChampagne #ExtraBrut