Brand Tone

Sentimental and Caring, Helpful and Solution-Oriented, Personalized and Unique, Approachable and Familial, Enthusiastic (in some contexts)

Brand Values

• •Love and Connection: The core value is facilitating the expression of love and strengthening connections between people through personalized gifts.
• •Remembrance and Comfort: A significant portion of their offerings, like memorial wind chimes, points to a value of providing comfort and a way to remember loved ones.
• •Personalization and Individuality: Offering customized products that reflect personal interests and relationships is central.
• •Customer Satisfaction: Their "Promise" section emphasizes making things right for customers.
• •Accessibility and Simplicity: Aiming to make the process of finding and creating personalized gifts straightforward.
• •Value (Price/Quality): They state an aim to "Bring the highest quality products with the lowest prices to customers," though actual customer perception of this varies.

Best Practices

• •Emphasize Emotional Connection: In all copy, focus on the *why* behind the gift – the love, remembrance, celebration, or connection it represents, rather than just the product features. Use words that evoke warmth, care, and understanding.
• •Highlight Personalization Clearly and Simply: Make the customization process sound easy and rewarding. Use phrases like "your special touch," "uniquely yours," or "tell your story" to reinforce the value of personalization.
• •Maintain a Caring and Supportive Voice in Customer Service: Even when addressing issues, ensure the tone remains empathetic and solution-focused, aligning with the "treat you like family" promise. This is crucial given some feedback on delivery.
• •Use Storytelling (Where Appropriate): Share anonymized customer stories (with permission) or create scenarios in your copy that illustrate how a personalized gift made a difference or brought joy/comfort. This reinforces the sentimental value.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us), social media, email marketing, and even packaging inserts is harmonious, consistently reflecting the core values of love, personalization, and care.

Social Perception

Positive for Sentimental Gifts, Mixed on Service and Delivery, Questions of Legitimacy/Trust (from some quarters), Appreciation for Customization, Emerging Brand

Copy Examples

• •For a Memorial Wind Chime: "When words aren't enough, let the gentle melody of our personalized memorial wind chime whisper their name in the breeze. A beautiful way to keep cherished memories alive, crafted with love to bring comfort during difficult times. Customize yours today and feel their presence with every gentle chime."
• •For a Custom Family Tumbler: "Wrap your hands around a memory. Our personalized family tumblers are more than just a drink holder – they're a daily reminder of the love that connects you. Add your names, a special date, or a fun quote and make every sip a celebration of your unique bond. Create your family's new favorite keepsake."
• •For a Graduation Gift (e.g., Garden Flag/Necklace): "Their future is bright, and their achievements are unique! Celebrate your graduate's incredible journey with a personalized gift that shouts their success. From custom garden flags to elegant name necklaces, mark this milestone with a present as special as they are. Because some moments deserve more than just a gift; they deserve a personalized tribute."
• •General Gifting (e.g., for a 'thinking of you' gift): "Finding that perfect, heartfelt gift shouldn't be a struggle. At Extrabily, we make it easy to send a little piece of your heart. Choose from our unique personalized treasures, add your special touch, and let someone know how much they mean to you. Spreading love, one custom gift at a time."
• •Social Media Post (Instagram/Facebook showcasing various products): "Love, laughter, remembrance, celebration... Life is full of moments that deserve to be cherished. ✨ Our personalized gifts are designed to capture those feelings and turn them into lasting treasures. What story will your custom gift tell? #Extrabily #PersonalizedGifts #MadeWithLove #GiftIdeas #CherishedMemories #SpreadLove"