Brand Tone

Professional, knowledgeable, and friendly.

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Service
• •Expertise and Experience
• •Community Engagement
• •Approachability and Trust

Best Practices

• •Balance professionalism with personality by using a knowledgeable and expert tone on the website and in formal communications, while injecting personality and friendliness into social media posts.
• •Regularly showcase the team in behind-the-scenes content on social media to reinforce the personal, local, and trustworthy aspects of the brand.
• •Maintain a consistent visual identity, using a consistent color palette and logo across all platforms, and ensuring project photos are high-quality.
• •Engage with the community online and offline by continuing to share community involvement on social media and responding to comments and messages in a timely and friendly manner.
• •Let the work speak for itself by prioritizing high-quality project photography and testimonials (when available), as the quality of the work is the strongest testament to the brand's values.

Social Perception

Reliable and professional local business, fair and professional to work with, with a positive local reputation due to community involvement and a lack of negative online feedback.

Copy Examples

• •Your Home's Exterior, Perfected. From stunning new windows to durable siding, we provide and install the quality products you need with the local, expert service you can trust. Get your free, no-obligation estimate today.
• •✨ Another beautiful transformation! We loved helping this Hanover family upgrade their home with energy-efficient windows, just in time for the season. Swipe to see the before! #ExteriorSupplyCo #WindowInstallation #HomeImprovement #HanoverOntario #CurbAppeal
• •Thinking of a home exterior upgrade? At Exteriorsupplyco, we're your local experts for windows, doors, siding, and more. We offer solutions for every budget and project size. Our friendly, experienced team is here to help you every step of the way. Learn more and book a FREE consultation on our website! Call to Action: Learn More
• •Visual: A time-lapse of a window or door installation. Text Overlay: "Out with the old, in with the new! 🤩 #satisfying #homeupgrade #construction #windows" Audio: Upbeat, trending instrumental music.
• •Quality Exteriors, Local Experts. For over [Number] years, Exteriorsupplyco has been the trusted choice for homeowners and contractors in [Local Area]. We pride ourselves on top-quality materials, professional installation, and friendly service. Windows, Doors, Siding & More. Visit us at exteriorsupplyco.ca or call for a free estimate!