Brand Tone

professional, educational, and aspirational

Brand Values

• •Quality and Health
• •Education and Empowerment
• •Expertise and Professionalism
• •Community

Best Practices

• •Always Prioritize Education: Frame content around teaching and informing stylists. Share tips, techniques, and insights that provide value beyond just promoting a product.
• •Maintain a Professional Vocabulary: Use industry-appropriate terminology. Avoid overly casual slang to uphold the brand's expert positioning.
• •Showcase, Don't Just Tell: Let high-quality visuals of the final results do the talking. Feature the work of certified stylists to build community and provide social proof.
• •Emphasize "Healthy" and "Luxury": Consistently use these keywords in product descriptions, social media posts, and all marketing materials to reinforce the brand's core differentiators.
• •Speak to Empower: Craft messages that inspire and motivate stylists. Position the brand as a partner in their professional growth and success.

Social Perception

Clients perceive the brand as a luxury service providing natural, high-quality results and a boost in confidence. Hair professionals view it as a reputable, high-quality brand, valuing its educational resources, support, and the certification as a worthwhile investment that enhances skills and credibility. The focus on hair health is a significant selling point.

Copy Examples

• •Transform your artistry and your clients' confidence. Our Genius Weft extensions offer the most natural and comfortable fit, allowing you to create seamless, stunning looks. Ready to elevate your extension services? Tap the link in our bio to learn about our certification program. #ExtensionsOfBeauty #LuxuryHairExtensions #HairEducation
• •Attention stylists! Unlock your potential with The Healthy Hair Extension System. Join our hands-on training session in [City, State] on [Date]. Learn the techniques that will set you apart and allow you to offer your clients the best in luxury hair extensions. Limited spots available. Register now! #HairstylistTraining #BeautyPro #ExtensionExpert
• •Founded on 25 years of passion and expertise, Extensions of Beauty was born from a desire to provide a healthier, more luxurious hair extension experience. We are dedicated to empowering stylists with superior products and education, ensuring that every client leaves the salon feeling beautiful and confident.
• •As a valued member of the Extensions of Beauty family, we're giving you exclusive early access to our new collection of hand-tied wefts. Crafted from the finest 100% Remy human hair, these extensions offer unparalleled quality and versatility. Shop now and continue to create the breathtaking results your clients love.
• •Ask your stylist about Extensions of Beauty – the secret to flawless length and volume without compromising the health of your hair. Our luxury extensions are applied by certified professionals to give you the beautiful, natural-looking hair you've always dreamed of.