Brand Tone

Friendly, Approachable, Professional, Dependable, Innovative, Modern, Helpful, and Solution-Oriented

Brand Values

• •Customer Service
• •Dependability/Reliability
• •Quality
• •Uniqueness/Innovation
• •Convenience and Efficiency
• •Passion
• •Accessibility

Best Practices

• •Develop a Clear Brand Voice Guide: Document the identified tones (Friendly, Professional, Innovative, Helpful) with examples of "do's and don'ts." Specify when a slightly more formal or informal tone might be appropriate (e.g., formal for policy pages, more casual for social media).
• •Know Your Audience Segments: Tailor the nuance of the tone slightly for different customer segments if necessary (e.g., traditional businesses vs. tech-savvy mobile professionals for the "Extend It" line), but ensure it always ladders back to the core brand values.
• •Use "You-Focused" Language: Frame copy around the customer's needs, problems, and how the products provide solutions and benefits (e.g., "Your back will thank you," "empowering you to work from anywhere").
• •Incorporate Brand Story and Values Naturally: Weave in elements of the brand's passion, commitment to quality, and customer service into product descriptions, social media interactions, and email marketing, rather than just stating them generically. The "small beginnings" and "passion-driven" aspects can be relatable.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, all social media platforms, email communications, and any marketing materials. Regularly review content to check for alignment. If multiple people are creating content, the brand voice guide is crucial for this.

Social Perception

Emerging Brand, Positive (where visible), Dual Identity Perception, Limited Independent Visibility

Copy Examples

• •Tired of that 9-to-5 ache? Upgrade your workday with our new ergonomic chairs! Designed for comfort, built for productivity. Your back will thank you. 😉 #OfficeComfort #WorkSmarter #ExtendItOfficeSupplies #UKSmallBiz
• •Work from anywhere, like a pro. Our sleek, aluminium portable laptop stand isn't just about looking good – it's about keeping you cool under pressure (literally, with its cooling fans!) and making your mobile office a breeze. Fold it, pack it, extend your productivity. 🚀 #RemoteWork #TechGadgets #PortableOffice #ExtendIt
• •✨ Your Office Upgrade Awaits! Quality Supplies & Next Day Delivery! (Body snippet): Hey [Customer Name], at Extend-it Office Supplies, we're passionate about making your workday smoother. From the trusty pen to innovative tech that keeps you going, find everything you need right here. Plus, get it all delivered by tomorrow!
• •Running a small business in the UK? 🇬🇧 Extend-it Office Supplies is your local partner for everything your office needs! Quality products, dependable service, and prices that make sense. Let us be your one-stop office solution so you can focus on what you do best. #SupportSmallUK #OfficeEssentials #EastSussexBusiness
• •From our shelf to your desk! 📦 Here’s a little peek at how we get your goodies oorlog you. Thanks for your order, [mention customer if permission given or use generic e.g., 'another happy customer']! #PackingOrders #SmallBusinessLife #ExtendIt #OfficeSuppliesUK #ASMRpacking (if applicable)