Tono de Marca

Professional, Nurturing, and Aspirational

Valores de Marca

• •Quality and Expertise
• •Client Well-being
• •Confidence and Revitalization
• •Customer Trust

Mejores Prácticas

• •Use a Nurturing and Professional Vocabulary: Consistently use words like "rejuvenate," "serenity," "expert care," "radiance," "wellness," and "personalized." This reinforces the brand's core values of expert quality within a relaxing environment.
• •Focus on the Feeling, Not Just the Service: Instead of saying, "We offer hair coloring," frame it as, "Transform your look and boost your confidence with a personalized color service." This connects the technical service to the emotional benefit the client desires.
• •Maintain a Consistent Voice Across Platforms: The professional yet welcoming tone used on the website's "mission" page should be the same tone used in casual Instagram captions and promotional emails. Avoid overly casual slang to maintain the brand's professional image.
• •Emphasize Trust and Quality: Regularly mention the professional-grade brands used (Redken, L'Oréal) and the expertise of the staff. This builds credibility and justifies the premium positioning of the salon.
• •Speak Directly to the Client: Use "you" and "your" frequently to make the copy feel like a personal conversation. Address their needs directly, for instance: "Your hair deserves the best," or "It's time to invest in yourself."

Percepción Social

Perceived as a reliable, high-quality local salon. It presents itself as a professional establishment that is both a service provider and a retailer of trusted, professional-grade products. Clients view it as a place for both routine beauty maintenance and indulgent self-care. The brand's communication consistently projects professionalism and a commitment to client satisfaction.

Ejemplos de Copy

• •Your Moment of Bliss Awaits in Trois-Rivières. Escape the daily rush and step into a world of serenity. At L'Extase Centre de Beauté, our expert stylists are dedicated to making you feel refreshed and revitalized. Book your appointment today and rediscover your radiance.
• •Sun-kissed dimension and seamless blends. ✨ Our passion is creating personalized color that leaves you feeling confident and beautiful. Swipe to see the before! #Balayage #HairTransformation #TroisRivieres #RedkenColor
• •Professional Hair Care, Delivered to Your Door. Maintain that salon-fresh feeling. For a limited time, get 15% off all Redken and L'Oréal Professionnel products. Shop now and give your hair the expert care it deserves.
• •It's more than just hair—it's about confidence, well-being, and taking a moment for yourself. Our mission has always been to provide a warm, relaxing space where you can feel pampered and cared for. Thank you for trusting us with your beauty journey.
• •Expert Hair Salon in Trois-Rivières | L'Extase Centre de Beauté. Professional Haircuts, Coloring & Treatments. Using L'Oréal & Redken products. Book Your Relaxing Salon Experience Now.