Brand Tone

Passionate and Enthusiastic, Knowledgeable and Authoritative, Community-Focused and Engaging, Friendly and Approachable, Service-Oriented

Brand Values

• •Passion for Hobbies
• •Authenticity and Quality
• •Customer Satisfaction
• •Community Building
• •Accessibility

Best Practices

• •Speak the Language of Fans: Use terminology and references that resonate with the anime, manga, and hobby community (e.g., "waifu," "Gunpla," "Nendoroid," "wibu"). However, ensure it's inclusive enough for newcomers too.
• •Show, Don't Just Tell, Your Passion: Infuse copy with genuine enthusiasm. Instead of saying "it's a great figure," describe *why* it's great – the details, the pose, the character's significance.
• •Be a Knowledgeable Friend: Offer insights, tips, and detailed information that demonstrates expertise, but deliver it in an approachable and friendly manner, as if talking to a fellow hobbyist.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the style of the visuals. If the image is dynamic and exciting, the copy should reflect that energy.
• •Localize Authentically (If Applicable): When using local languages (like Indonesian on TikTok), ensure the slang and tone are natural and genuinely connect with that specific audience segment, as seen with the use of "mimin."

Social Perception

Trusted Retailer, Hub for Enthusiasts, Knowledgeable Source, Community Player, Catering to Collectors' Dreams

Copy Examples

• •Instagram Post (New Figure Arrival): Heads up, collectors! 🔥 The [Character Name] Nendoroid from [Series Name] has just landed at Extalia Hobbies! Those iconic details? Perfected. That signature pose? Nailed it. Don't miss out on adding this masterpiece to your shelf. Shop now via the link in bio! #ExtaliaHobbies #[SeriesName] #Nendoroid #[CharacterName] #AnimeFigure #NewCollection
• •Facebook Ad (Pre-Order Announcement): The wait is ALMOST over! 🚀 Pre-orders for the highly anticipated [Figure/Model Kit Name] open [Date] at [Time]! We know you've been hyped for this one – and trust us, it's worth it. Check out our blog for a sneak peek and all the pre-order details. Your collection deserves this! [Link] #ExtaliaPreOrder #[ProductName] #AnimeCollectibles #LimitedStock #HobbyLife
• •TikTok Video Script (Short Review - Friendly & Enthusiastic): (Video shows quick, dynamic shots of a new Gunpla kit) Hey Extalia fam! 👋 Mimin's back with a super quick look at the new [Gundam Model Name]! Seriously, the articulation on this beast is insane, and those effect parts? *Chef's kiss*. Perfect for beginners and pros alike. Get yours before it flies off the shelves! Link in bio! #ExtaliaReview #Gunpla #Gundam #[ModelName] #HobbyTok #AnimeMecha
• •Website Blog Post Title & Intro (Knowledgeable & Engaging): Title: Beyond the Box: Why the [Specific Figure Line, e.g., Pop Up Parade] Series is a Game-Changer for Collectors. Intro: If you're a figure enthusiast, you've likely heard the buzz around Good Smile Company's Pop Up Parade line. But what makes these figures so popular? At Extalia Hobbies, we've seen our fair share of collectibles, and today we're diving deep into why this series offers incredible detail and value, making it a fantastic choice for both new and seasoned collectors. Let's unbox the magic...
• •Email Newsletter Snippet (Community Focused & Service-Oriented): Hello [Customer Name], Your fellow hobbyists are already raving about the latest arrivals at Extalia Hobbies! From stunning scale figures to must-have model kits, we're stocked with everything you need to fuel your passion. Plus, don't forget our [Current Promotion/Event, e.g., Ramadhan Discount] is still ongoing! Click here to explore what's new and treat your collection: [Link] Happy collecting! The Extalia Hobbies Team