Brand Tone

Sophisticated & Passionate, Exclusive & Discerning, Informative & Evocative, Community-Engaged (on Social Media)

Brand Values

• •Artisanship & Craftsmanship
• •Quality & Uniqueness
• •Passion & Creativity
• •Italian Heritage
• •Personal Expression
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Exscentia's tone (Sophisticated, Passionate, Exclusive, Informative, Evocative) with examples of "do's and don'ts" for language, sentence structure, and vocabulary. This ensures everyone writing for the brand is aligned.
• •Emphasize Storytelling: Focus on the narrative behind each fragrance and brand. Highlight the Italian heritage, the artisan's inspiration, and the unique qualities of the ingredients, appealing to the desire for depth and meaning beyond just the scent.
• •Use Rich, Sensory Language: Employ evocative adjectives and descriptive phrases that appeal to the senses, particularly smell, but also touch, sight (imagination), and emotion. Paint a picture with words to convey the luxury and artistry of the perfumes.
• •Maintain Exclusivity While Being Accessible: While the products are niche and high-end, the copy should still feel inviting to those discovering artistic perfumery. Avoid overly technical jargon without explanation, but retain an air of sophistication and discernment. The "About Us" clearly differentiates artisan from commercial perfumery, which is a good approach.
• •Consistency Across Platforms, Adaptability in Formality: While the core tone should remain consistent, adapt the level of formality slightly for different platforms. For instance, website copy might be more formal and detailed, while TikTok captions can be more direct and conversational, yet still reflecting the brand's passion and sophistication. Ensure visual branding also aligns with this tone.

Social Perception

Trusted Source for Niche Italian Perfumes, Appreciation for Curation, Positive Service Experience, Associated with Luxury and Artistry

Copy Examples

• •Exscentia: Where Italian artistry anoints your skin. Discover a curated symphony of niche perfumes, each a testament to heritage and passion.
• •Unleash the unspoken. This is not merely a scent, but an olfactory masterpiece born from a singular vision. Crafted for the discerning individual who understands that true luxury whispers, it never shouts.
• •Journey through Italy's hidden ateliers of scent. ✨ Exscentia brings you fragrances that are narratives bottled, each telling a unique story of tradition, creativity, and the art of fine perfumery. Which Italian dream will you wear today? #Exscentia #NichePerfumery #ItalianCraftsmanship #LuxuryScent #ArtisanPerfume
• •An Olfactory Revelation: New Artisan Scents from Italy Await.
• •At Exscentia, we believe perfume is a profound personal expression, a liquid jewel that articulates your essence without a word. We traverse Italy to bring you the most evocative and exquisitely crafted niche fragrances, each a tribute to the enduring legacy of artisanal passion.