Brand Tone

Sophisticated, Professional, and Aspirational

Brand Values

• •Uncompromising Quality
• •Exceptional Comfort & Convenience
• •Freedom and Space
• •Aesthetic and Design

Best Practices

• •Lead with "Exquisite": Continue to use "exquisite" and its synonyms (luxurious, premium, high-end, superior) as the primary descriptor. This reinforces the brand name and its core promise of quality.
• •Emphasize the "Hotel Alternative" Benefit: Clearly articulate the unique value proposition: the service and quality of a hotel combined with the space, freedom, and character of a home. Use phrases like "The freedom of a home, the service of a hotel."
• •Use Sensory and Evocative Language: Instead of just listing amenities, describe the experience. For example, instead of "We have comfortable beds," use "Sink into premium linens for a restful night's sleep."
• •Show, Don't Just Tell: Reference specific, tangible proofs of quality. Mentioning designer brands ("Rolf Benz"), premium features ("Fireplace," "Sun Terrace"), and specific services ("Airport Transfer") adds credibility and paints a vivid picture of luxury.
• •Maintain Language Consistency: For any English-language marketing, ensure a professional and complete translation. Avoid mixing German and English in the same sentence or heading; all communications should be fully in one language or the other.

Social Perception

Overwhelmingly positive, with high ratings for cleanliness, location, and staff service. Customers perceive it as a reliable, high-end provider offering luxurious, stylish, and comfortable living experiences that meet or exceed expectations.

Copy Examples

• •More than a stay. It's your space. Experience the freedom of a private, fully-serviced residence with the luxury of a five-star hotel. Your exquisite home in the heart of the city awaits. #EXQUISLife #ServicedApartment #LuxuryLiving
• •Where Design Meets Comfort. Each EXQUIS apartment is a masterpiece of style and function, featuring curated designer furniture and premium amenities for an unparalleled living experience. Discover your perfect temporary home.
• •Headline: Premium Business Apartments | EXQUIS Life Description: Seamless travel for professionals. Enjoy high-speed WiFi, dedicated workspaces, and prime city locations. Book your serviced apartment for a productive and comfortable stay.
• •Space for the whole family. Our multi-bedroom apartments offer the comfort, privacy, and amenities you need to feel at home while you explore. Create lasting memories with EXQUIS Life.
• •At EXQUIS Life, we believe your accommodation should be as remarkable as your journey. We go beyond temporary housing to create exquisite living experiences—blending the character and freedom of a private home with the impeccable service of a luxury hotel.