Brand Tone

Aspirational yet accessible, professional and customer-centric, balancing high-end quality with affordability and empowerment.

Brand Values

• •Quality Assurance
• •Customer-Centricity
• •Empowerment
• •Affordability & Value
• •Style & Functionality

Best Practices

• •Maintain the Balance of Aspirational and Accessible: Always pair words like "premium" and "luxury" with "affordable" and "value" to reinforce the brand's core proposition.
• •Focus on "You": Address the customer directly in your copy. Use empowering language that focuses on how the products will make them feel and improve their life.
• •Highlight Key Value Propositions: Consistently mention benefits like "Free UK Shipping," "Biggest Sale," and "Premium Quality" across all channels to build brand recognition and trust.
• •Develop a Content Calendar for Social Media: Plan and schedule regular posts on Instagram, TikTok, and Twitter to build a community. Share user-generated content (once available), style tips, and behind-the-scenes looks to foster engagement.
• •Encourage and Showcase Reviews: Actively solicit customer reviews through post-purchase emails. Feature positive reviews on product pages and social media to build social proof and credibility, which is currently a major gap.

Social Perception

Currently undefined due to lack of customer reviews and online mentions. The brand's image is self-generated, presenting a clean slate but requiring building trust and credibility with potential customers.

Copy Examples

• •Elegance is now within reach. Discover our new collection of Home Essentials and transform your space into a sanctuary of style. Shop now and enjoy affordable luxury with free UK shipping.
• •Don't just follow trends, set them. Our biggest sale of the season is on now! Get up to 50% off on premium beauty and hair products. It's time to discover the exquisite you, for less.
• •Adorn yourself with a touch of sophistication. These Cat’s Eye Flower Earrings, with their delicate opal and geometric design, are crafted to elevate any look. The perfect blend of modern style and timeless elegance.
• •Style, Quality, and Value in Every Click. From beauty essentials to trending products, find everything you need to enhance your lifestyle. Welcome to Exquisitetrends.
• •Curating the exquisite for your daily life. We offer a handpicked selection of premium hair, beauty, and lifestyle products at prices you'll love. #ExquisiteTrends