Brand Tone

Professional & Aspirational

Brand Values

• •Scientific Excellence
• •Purity and Naturalness
• •Animal Welfare as Priority
• •Transparency and Responsibility
• •Premium Quality

Best Practices

• •Lead with Science, Follow with Emotion: Start with a factual or scientific benefit (e.g., "supports cartilage") and connect it to an emotional outcome the owner desires (e.g., "for more years of shared trails").
• •Embrace the "Less is More" Mantra: Consistently use words like "pure," "essential," "focused," and "uncomplicated" to reinforce the core brand value of purity. This applies to both the products and the writing style.
• •Speak to the Expert Owner: Use sophisticated and precise language (e.g., "bioavailability," "nutrient profile," "gut flora") that respects the intelligence of the target audience and positions the brand as a peer.
• •Maintain a Premium Visual and Verbal Language: Ensure that the high quality of the photography and design is matched by the copy. The text should be polished, free of errors, and elegant in its expression, reinforcing the aspirational feel.
• •Focus on the "Why," Not Just the "What": Instead of just saying what the product is, explain why it exists. Frame the products as a shared mission between the brand and the owner to provide the absolute best for their animal.

Social Perception

As a relatively new brand, exqizid is perceived as a high-end, trustworthy, and specialized provider for animal nutrition. It attracts sophisticated customers who prioritize their animal's health. The brand is seen as responsive, knowledgeable, and supportive on social media, fostering a community around exceptional animal care. Its scientific basis and purity build trust among consumers wary of fillers.

Copy Examples

• •Elegance in motion is a sign of health in stillness. Our Gelenk+ formula is engineered with purified, potent nutrients to support the cartilage and mobility that make every movement breathtaking. Because their strength is our greatest reward. #exqizid #Pferdegesundheit #WissenschafttrifftNatur
• •Tired of reading supplement labels full of fillers? We believe in less, but better. exqizid is the revolution in equine nutrition: pure, targeted, and scientifically proven to let your horse shine from within. Discover the power of purity. #exqizid #Wenigeristmehr #Fütterung
• •The exqizid promise, now for your most loyal companion. We've applied our philosophy of 'pure, effective, natural' to a new line of supplements for dogs. Support their vitality from the inside out. Because every member of the family deserves the best. #Hundegesundheit #exqizidHund
• •Why did we create exqizid? Because we believe true well-being starts at the foundation. Our mission is to clear out the excess and focus on what truly matters: pure, powerful ingredients that support your horse's natural vitality. Thank you for sharing in our commitment to uncompromising quality.
• •exqizid Magen & Darm: A sanctuary for the sensitive system. Formulated with only essential, high-grade natural ingredients, this supplement supports a balanced gut flora and optimizes digestion. Free from unnecessary additives, it delivers maximum effect with minimal ingredients, because we believe a calm gut is the cornerstone of a happy, high-performing horse.