Brand Tone

Empowering, Trustworthy, Helpful, Approachable, Aspirational

Brand Values

• •Authenticity
• •Empowerment
• •Inclusivity
• •Convenience
• •Customer-Centricity
• •Community Engagement

Best Practices

• •Always Lead with Empowerment: Frame messaging around making the customer feel confident, capable, and in control of their beauty choices. Use words like "your," "celebrate," "discover," "unlock," "embrace."
• •Prioritize Authenticity and Trust: Clearly state the genuineness of products. Use phrases like "100% authentic," "trusted source," "shop with confidence." Avoid exaggerated claims and be transparent.
• •Educate and Guide, Don't Just Sell: Provide real value through tips, advice, and explanations. Position the brand as a knowledgeable partner in their beauty journey. Use a helpful, informative, yet accessible tone.
• •Maintain an Approachable and Inclusive Voice: Use clear, friendly language. Acknowledge diverse beauty needs and preferences. Foster a sense of community where everyone feels welcome.
• •Infuse Aspiration with Relatability: While showcasing premium products, ensure the overall message remains grounded and speaks to the everyday individual's desire to feel good about themselves. Balance luxury with the practical benefits and the joy of self-expression.

Social Perception

Solution Provider, Advocate for Individuality, Trustworthy Retailer, Accessible Expertise, Modern & Convenient

Copy Examples

• •Your unique glow deserves authentic care. ✨ At Exprimi Beauty, we bring you 100% genuine premium skincare and beauty, because your beauty journey is yours to define. Shine on, your way. #JustBeYou #ExprimiBeauty #AuthenticBeautyKE
• •Struggling with [common skin concern, e.g., breakouts]? You're not alone! Let's break down why this happens and which ingredients *actually* help. 👋 Drop a 'SKIN HELP' in the comments for a FREE personalized consultation! #SkincareTips #ExprimiEducates #RealSkinTalkKE
• •Tired of guessing if your beauty products are the real deal? 🇰🇪 Shop with confidence at Exprimi.co.ke! We deliver authentic, world-class brands right to your doorstep across East Africa. Your beauty, your rules, delivered. #PremiumBeautyKenya #ShopAuthentic #ExprimiDelivers
• •Unlock Your Radiance. Discover premium beauty that celebrates your unique style. Explore authentic skincare and fragrances at Exprimi.co.ke – because you define beauty. #YourBeautyYourRules
• •Hey #ExprimiGlow getters! This week, we're diving into [skincare topic, e.g., the magic of hyaluronic acid]! Plus, join our community chat on [Platform] to share your fave tips. Remember, we're here to help you navigate your unique beauty journey. Got questions? Our DMs are always open for your free consultation! #ExprimiCommunity #SkincareKenya #JustBeYou