Brand Tone

Professional, Trustworthy, and Empathetic

Brand Values

• •Customer-Centricity
• •Quality and Value
• •Reliability and Accuracy
• •Accessibility

Best Practices

• •Lead with Trust and Reliability: Always begin messaging with words that inspire confidence. Use phrases like "Trusted Since 1994," "Quality-Assured," "Reliable Service," and "Patient-First Care" to reinforce core values.
• •Emphasize the Human Element: Regularly mention the "family-run" aspect and the dedicated "customer service team." This differentiates the brand from larger, more impersonal competitors and builds an emotional connection.
• •Be Direct and Clear: Use simple, straightforward language. Avoid overly clinical jargon. The goal is to make the shopping experience as easy and stress-free as possible for customers who may be dealing with health challenges.
• •Highlight Practical Benefits: Focus on the tangible advantages for the customer: "fast delivery" from a central location, "discounted prices," and the convenience of a "wide selection." These are key decision-making factors for the audience.
• •Maintain a Supportive and Empathetic Tone: Acknowledge the customer's needs with compassion. Use phrases like "we're here to help," "we understand," and "your comfort is our priority." This tone should be consistent across all communications, from the website copy to customer service interactions.

Social Perception

The public perception of Express Medical Supply is generally positive, with recurring praise for reliability, fast shipping, and competitive pricing. Customers appreciate the wide selection of products and the ease of the ordering process. The company is recognized for its dependable service and has been BBB Accredited. However, some negative reviews exist regarding back-ordered items, website functionality, and customer service handling of defective products, but overall satisfaction remains high.

Copy Examples

• •Quality Medical Supplies, Delivered with Care. As a family-run company since 1994, we double-check every order to ensure you get the right products, right on time. That’s our promise.
• •Find comfort and confidence with our complete selection of ostomy supplies. From trusted brands like Coloplast and Hollister, get the quality you deserve at prices you can afford. Discreet and fast shipping, always.
• •We're more than a supplier; we're your partner in health. Our customer service team is trained on the products we sell, ready to help you find the perfect solution for your needs. Call us today—we’d love to help.
• •Thank You for Your Order! Our team in St. Louis is carefully preparing your items for shipment. We've double-checked everything to ensure it's just right. You can expect a shipping confirmation soon. Your health and satisfaction are our top priorities.
• •Don't let finding medical supplies be a struggle. Get reliable products from leading brands delivered quickly and discreetly to your door. With over 25 years of trusted service, Express Medical Supply is here for you. Shop now.