Brand Tone

Knowledgeable & Expert, Passionate & Authentic, Service-Oriented & Helpful, Professional yet Approachable, Traditional

Brand Values

• •Authenticity
• •Quality
• •Expertise
• •Customer Focus
• •Tradition
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Amici Coffee's tone (Knowledgeable, Passionate, Authentic, Service-Oriented, Traditional) with examples of do's and don'ts for internal and external communication.
• •Focus on Storytelling: Consistently weave in the narrative of passion for Italian coffee, family roots (if applicable and current), and the desire to share authentic experiences. This reinforces authenticity and passion.
• •Prioritize Educational Content: Create blog posts, social media updates, and FAQs that share expertise on brewing methods, coffee bean selection, machine maintenance, and the nuances of Italian coffee. This reinforces the "Knowledgeable" and "Service-Oriented" aspects.
• •Maintain a Consistent Visual Identity: While the website's design is somewhat dated, ensure that any new visuals (social media, ads) evoke a sense of quality, tradition, and Italian aesthetics. This supports the "Authentic" and "Traditional" values.
• •Engage with an Expert's Warmth: In all customer interactions (emails, social media comments, phone calls), combine professional advice with a friendly, approachable demeanor. Use welcoming Italian greetings where appropriate (e.g., "Buongiorno," "Grazie") to add a touch of authentic charm without overdoing it. Ensure responses are helpful and demonstrate a willingness to share knowledge.

Social Perception

Positive for Expertise and Service, Seen as a Specialist Supplier, Limited Online Visibility/Engagement, Trusted for Quality

Copy Examples

• •Experience True Italian Coffee. At Amici Coffee, we bring the authentic taste and tradition of Italy to your cup. Explore our hand-picked beans, premium machines, and expert advice. Your journey to perfect coffee starts here.
• •Crafted in Naples, savoured in your home. Izzo's [Bean Name] beans deliver that unmistakable rich crema and intense aroma cherished by coffee connoisseurs. Let our passion for genuine Italian espresso elevate your daily ritual. Need brewing tips? We're always here to help.
• •Buongiorno, coffee lovers! 🇮🇹 We're thrilled to announce [New Product/Service]. Whether you're seeking the soul of Italy in a morning espresso or need expert care for your beloved machine, Amici Coffee is your trusted partner. Discover more: [Link] #AmiciCoffee #ItalianCoffee #Espresso #CoffeeExperts #UKCoffee
• •Unlock the Secrets to Perfect Italian Espresso | Tips from Amici Coffee *(Body snippet)*: From grind size to water temperature, crafting the perfect Italian espresso is an art. At Amici Coffee, we don't just sell coffee; we share our passion and expertise. This month, we dive into...
• •More than just coffee, it's a taste of Italy. Founded on a family passion for authentic espresso culture, Amici Coffee has been dedicated to bringing the finest Italian beans, machines, and expertise to the UK for [Number] years. We're here to help you brew with confidence.