Brand Tone

Direct, functional, and product-focused, with a straightforward and transactional nature. It lacks storytelling or distinct personality, often becoming rigid and legalistic in policy sections.

Brand Values

• •Comprehensiveness and Variety: Offering a wide selection of A-Z barber supplies from top industry brands.
• •Value and Affordability: Providing competitive pricing and frequent discount promotions.
• •Quality: Supplying high-quality professional tools that meet industry standards.
• •Efficiency: Ensuring a quick and straightforward purchasing process for busy professionals.

Best Practices

• •Adopt a "For Professionals, By Professionals" Voice: Infuse the copy with language that acknowledges the skill and artistry of barbers, speaking to their needs for precision, durability, and efficiency.
• •Soften the Edges on Policy Pages: Make the tone on pages like "Store Policy" and "Refund Policy" more customer-centric and collaborative, without sacrificing clarity.
• •Develop a Content Strategy Beyond Sales: Create valuable content such as blog posts on tool maintenance, brand comparisons, or features on influential barbers, to build brand authority and provide value beyond transactions.
• •Create a Social Media Presence: Establish a presence on platforms like Instagram with visually appealing content (high-quality imagery of products) to engage with the barber community and facilitate direct customer interaction.
• •Maintain Consistency Across All Channels: Apply the defined professional-yet-approachable tone consistently across website copy, email newsletters, social media, and customer service interactions, ideally with a simple brand style guide.

Social Perception

The brand is perceived as a legitimate, albeit anonymous, online retailer for a wide range of professional barbering products, often at competitive prices. Due to a lack of social media presence and sparse reviews, there's limited brand loyalty, and strict policies could lead to negative perceptions if customer issues arise.

Copy Examples

• •Homepage Banner: Headline: The Pro's Choice for Tools & Supplies. Body: Top brands, unbeatable prices. Everything you need to create your best work is right here. Get free shipping on orders $59+. Call to Action: Shop All Tools
• •Product Page: Headline: Precision Engineered. Powerfully Built. Introducing the [Clipper Name]. Body: Feel the difference in every fade. The new [Clipper Name] combines a high-torque motor with a zero-gap adjustable blade for flawless results. Built for the demanding professional, it’s the new workhorse of your station. Call to Action: Add to Cart
• •"About Us" Page Refresh: Headline: Your Craft is Our Commitment. Body: Expressbarberstore.com was founded with a simple mission: to equip professional barbers with the best tools for the job, without the hassle. We know that quality and reliability are non-negotiable. That’s why we stock a comprehensive range of industry-leading brands, all at prices that work for you. We're here to be your trusted partner in supply, so you can focus on what you do best: creating.
• •Email Marketing: Subject: Level Up Your Kit: 15% Off All Trimmers. Body: Sharp lines start with the right tool. This week only, take 15% off our entire collection of professional trimmers from Andis, BabylissPRO, and more. It’s the perfect time to upgrade your go-to or add a specialized tool to your arsenal. Call to Action: Shop the Sale
• •Social Media Ad: Headline: Stop Searching. Start Cutting. Body: Your one-stop shop for every tool, brand, and supply on your list. Get back to the chair faster with Expressbarberstore.com. Visual: A fast-paced, dynamic video showcasing a variety of popular products being unboxed or in use. Call to Action: Shop Now