Brand Tone

Heartfelt, Sentimental, and Personal; emphasizing emotive and nostalgic language, celebratory and joyful themes, authentic and handcrafted aspects, and a customer-centric and appreciative approach.

Brand Values

• •Emotional Connection
• •Personalization and Meaning
• •Quality and Craftsmanship
• •Creativity and Surprise

Best Practices

• •Lead with the "Why," Not the "What": Always start with the emotion or the occasion (the "why"). Instead of "We sell boxes," use "Celebrate your story" or "Give the ultimate surprise." The product is the vehicle for the emotion.
• •Use Storytelling Language: Frame every piece of copy as part of a narrative. Use words like "story," "journey," "chapter," "moment," and "memory." This aligns directly with the brand's core value of emotional connection.
• •Emphasize "Handmade" and "Personalized": These two concepts are key differentiators. Consistently use phrases like "handcrafted for you," "a truly personal gift," and "your memories, our craftsmanship" to reinforce the brand's unique, non-mass-produced nature.
• •Speak from a Personal, Authentic Voice: Maintain the "I" and "my" voice established by the founder, especially on the website and social media. This creates a direct, trustworthy connection with the customer, making them feel like they are buying from a person, not a faceless company.
• •Focus on the "Keepsake" Value: Use words like "keepsake," "treasure," "forever," and "timeless" to describe the product. This elevates the box from a simple gift to a long-term item of sentimental value, helping to justify the premium price point and encouraging customers to see it as an investment in a memory.

Social Perception

Overwhelmingly positive, with high customer satisfaction, appreciation for uniqueness, excellent customer service (often highlighting the founder Lesleyann), and the product viewed as a cherished keepsake, despite some minor feedback on price, which is generally justified by perceived value.

Copy Examples

• •Unfold your love story, one memory at a time. Our handmade Anniversary Boxes aren't just gifts; they're the chapters of your journey together, crafted into a keepsake you'll treasure forever. Celebrate your milestone with a story only you can tell. #ExplodingBoxCo #AnniversaryGift #LoveStory #Keepsake
• •Tired of the usual birthday gifts? Surprise them with a box full of memories! Perfect for a 21st, 40th, or any milestone in between, our Exploding Birthday Boxes are personalized with your photos and messages for a truly one-of-a-kind 'wow' moment. Give the gift of happy tears.
• •The adventure begins before you even pack! Announce your surprise getaway with an Exploding Trip Reveal Box. It R s more than an itinerary; it R s the start of the excitement, a tangible piece of the magic to come. Where will you take them?
• •From my hands to their heart. ❤️ Every layer, every photo, every message is placed with care, knowing it will celebrate one of your life's most precious moments. Thank you for letting me be a small part of your big memories. - Lesleyann #HandmadeWithLove #Craftsmanship #MemoryBox #ExplodingBox
• •Your love story is unique. Shouldn't your invitations be, too? Invite your guests to your special day with an unforgettable Exploding Box Invitation. A beautiful, interactive keepsake that sets the tone for a wedding full of love, joy, and wonderful surprises.