Brand Tone

Energetic, Personal, and Playful.

Brand Values

• •Community
• •Entertainment
• •Customer-Centricity

Best Practices

• •Prioritize "You" over "We": Always frame copy around the customer's experience, feelings, and benefits. Use direct, personal language (e.g., "Find *your* treasure," "What will *you* discover?").
• •Embrace the Energy of Live Events: Use active, energetic language. Words like "Live," "Now," "Join the fun," "Discover," and "Reveal" capture the excitement of the pearl parties.
• •Balance "Explicit" with "Luxury": The brand has two distinct sides. Use the "Explicit" side for playful, bold copy on bath products and fun announcements. Use the "Luxury" side to describe the quality and beauty of the pearls and finished jewelry, focusing on terms like "stunning," "unique," "high-quality," and "treasure."
• •Foster Community in Every Post: Encourage interaction by asking questions, running polls, and using inclusive language like "our community," "pearl family," and "friends." Make followers feel like they are part of the brand's story.
• •Tell the Founder's Story: Weave Tonya's passion and commitment to quality into the copy. Phrases like "From our family to yours" or "A passion for pearls" reinforce the brand's authenticity and build trust.

Social Perception

Fun, Trustworthy, and Engaging.

Copy Examples

• •Get ready to make a splash! ✨ Join us LIVE tonight at 8 PM EST for our biggest Pearl Party yet. We're revealing stunning new colors, playing games, and giving away prizes! You bring the excitement, we'll bring the oysters. Who's ready to find their treasure?
• •Behold the unicorn we discovered last night! 🦄 This deep ocean blue pearl is proof that real magic exists. Every oyster holds a surprise, what will yours reveal? Tap the link in our bio to join the fun at our next Live reveal!
• •More Than Jewelry. It's an Experience. Dive into the excitement of our Live Pearl Parties. Pick an oyster, discover your unique pearl, and create a piece of jewelry that’s 100% you. Fun, friends, and beautiful pearls await.
• •Warning: Our New Bath Bombs Are Explicitly Addictive 😉
• •Unicorn Dreams Whipped Soap: Why be boring when you can be magical? Lather up with this dreamy, candy-scented cloud of clean. It’s packed with hydrating ingredients to leave your skin feeling soft, smooth, and ready for a mythical adventure (or just a really great day).