Tono de Marca

Approachable, enthusiastic, service-oriented, expert, direct, informative, urgent (when applicable), personal, authentic, relatable, energetic, and friendly.

Valores de Marca

• •Family and Passion
• •Quality and Professionalism
• •Customer-Centric Service
• •Accessibility
• •Growth and Dedication

Mejores Prácticas

• •Lead with Passion and Expertise: Always frame your copy around the genuine love for hair care and the expert knowledge behind your product selection. Use phrases like "We believe in..." or "Our recommendation for..." to reinforce this.
• •Tell Your Story: Periodically weave the founding story of José and Marilyn into your marketing. This humanizes the brand and builds a connection that goes beyond the transactional.
• •Be Direct and Action-Oriented: Use clear, concise language, especially for calls-to-action. Phrases like "Shop Now," "Discover the Secret," and "Get Yours Today" are effective. When promoting sales, be specific about the discount and the duration to create a sense of urgency.
• •Emphasize Service and Guarantees: Regularly remind customers of your value propositions like same-day delivery, free returns, and personalized advice. This builds trust and reduces the friction of purchasing online.
• •Stay Energetic and Positive on Social Media: Continue using upbeat, trending audio on TikTok and vibrant, high-quality visuals on Instagram. Engage with comments in a friendly and helpful manner to foster a sense of community. Your tone should be that of an enthusiastic friend who is also a trusted expert.

Percepción Social

The public perception of Expiax Cosmética is generally positive. The brand is perceived as trustworthy due to its emphasis on customer service and clear policies regarding shipping and returns. The founder's story adds a relatable and humanizing element, fostering a stronger customer connection. User comments on social media posts are typically positive, expressing interest in the products.

Ejemplos de Copy

• •Instagram Post (Product Focus) - Image: A high-quality shot of the Olaplex Nº7 Bonding Oil. Copy: Tired of frizz and dull hair? ✨ Your solution has arrived. Olaplex Nº7 is not just an oil; it's a shield that protects from heat, boosts shine, and repairs from within. The final touch your hair has been waiting for. Tap to shop and transform your hair today! #Olaplex #HairCare #ExpiaxCosmetica #Shine
• •TikTok Video (Educational/How-To) - Video: A fast-paced video showing a person with dry, damaged hair, then demonstrating the application of a deep conditioning mask, and ending with a shot of shiny, healthy-looking hair. Text on screen: "From this... to THIS in 20 mins!" Caption: Don't give up on your hair! 🙏 Our Amethyste Hydrating Mask is a game-changer for dry, tired strands. Get that 'just left the salon' feeling at home. Link in bio for your hair rescue! #HairTransformation #HairMask #HealthyHair #Expiax
• •Website Banner (Promotion) - Image: A dynamic collage of various products from different brands. Headline: Your Hair's Best Week Starts Now! Sub-headline: Up to 40% OFF on selected brands. Plus, free shipping on all orders over $50.000. Don't wait, your perfect hair day is just a click away. Button: SHOP THE SALE
• •Email Newsletter (Storytelling/Value-Driven) - Subject: From Our Family to Yours: The Secret to Radiant Hair. Body: When we started Expiax from our small apartment, we had one dream: to bring the best in hair care to everyone. That passion drives us to select only the products we trust and love, like the full Wella Professionals line. Discover the collection that professionals use and we personally recommend. Because everyone deserves to feel radiant. Shop Wella now.
• •Pinterest Pin (Inspirational) - Image: A beautifully styled photo of a person with vibrant, healthy curls. Text Overlay: "Define Your Curls, Define Your Style." Description: Unlock the secret to perfect, frizz-free curls with our Skala collection. Natural ingredients for supernatural results. Find the perfect product for your curl type at Expiax Cosmética. #Curls #CurlyHair #Skala #HairGoals #ExpiaxCosmetica