Brand Tone

Helpful and Expert, Humorous and Playful, Approachable and Friendly, Confident and Quality-Focused, Eco-Conscious

Brand Values

• •Quality and Durability
• •Customer Satisfaction & Support
• •Hygiene and Well-being
• •Ease of Use
• •Eco-Friendliness
• •Innovation
• •Transparency and Approachability

Best Practices

• •Embrace "Expert Humour": Consistently blend knowledgeable advice with light-hearted, witty, and sometimes slightly cheeky language. Don't be afraid of puns or playful analogies related to the bathroom, but always ensure the underlying message of expertise and quality shines through.
• •Prioritize Clarity and Helpfulness: While humor is key, ensure all product information, installation guides, and support communications are clear, easy to understand, and genuinely helpful. The "expert" in Expert WC should always be evident.
• •Highlight Benefits, Not Just Features: Focus on what the customer gains: superior hygiene, eco-friendliness, ease, comfort, and even a bit of fun in an unexpected place. Translate technical features into tangible user advantages.
• •Be Approachable and Authentic: Use a conversational style. Address the customer directly (e.g., "your," "you"). Let the brand's personality (French, a bit quirky, customer-focused) come through naturally in all communications.
• •Maintain Visual and Verbal Consistency: If expanding to new platforms (like social media), ensure the humorous and expert tone is mirrored in visuals and the style of interaction. The positive unboxing experience mentioned by customers suggests a good starting point for visual branding cues. Ensure any claims about quality or eco-friendliness are backed up and consistently messaged.

Social Perception

Trusted Experts, High-Quality Products, Excellent Customer Service, Refreshing and Engaging, Reliable, Eco-Conscious Choice

Copy Examples

• •Headline: Stop wrestling with toilet paper. Upgrade your throne to an Expert WC. Your backside will thank you (and so will the planet!). Body: Tired of the endless paper trail? Our Japanese toilet kits and bidet sprayers offer a revolutionary clean. Easy to install, a dream to use, and surprisingly fun. Go on, give your tush the royal treatment it deserves. P.S. Our packaging might make you chuckle!
• •Product Ad (Focus on "Uranus" Kit): Ready for a trip to Uranus? No, not the planet – something even better for your daily routine! Our Uranus Japanese Toilet Kit is out-of-this-world clean. Installs in minutes, saves trees, and makes every bathroom break a blast-off to freshness. Warning: may cause extreme bathroom happiness.
• •Eco-Friendly Angle: Be a hero for your bum and the Earth. Expert WC solutions dramatically cut your toilet paper use. That means fewer trees down the drain and more high-fives from Mother Nature. Clean, green, and brilliantly simple. Plus, we donate to WWF!
• •Customer Service Focused: Got a question about transforming your WC? No query is too small (or too silly) for our Expert WC team! We’re here to guide you from A to Z – from choosing the perfect bidet sprayer to a super-simple installation. Call us, email us, send a carrier pigeon (okay, maybe not the pigeon). We’re serious about your satisfaction (and good hygiene!).
• •Quality/Durability Message: Why settle for flimsy when you can have fantastic? Expert WC products are built with top-notch materials (hello, stainless steel!) and French know-how, guaranteed to last. Invest in a better bathroom experience – your posterior will thank you for years to come. We’re so confident, we were even named Leroy Merlin’s Best Merchant of 2023!