Brand Tone

Professional & Authoritative, Efficient & Responsive, Client-focused & Supportive, Reliable & Trustworthy

Brand Values

• •Expertise
• •Efficiency
• •Client Care/Service
• •Reliability
• •Nationwide Reach
• •Compliance & Resolution

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. Avoid jargon where possible, or explain it if necessary, especially in client-facing communication. The subject matter is complex, so clarity is paramount to being seen as professional and authoritative.
• •Emphasize Reliability and Expertise: Consistently reference the qualifications of medical experts, the thoroughness of the assessment process, and the accuracy of the reports. Use testimonials from solicitors to substantiate claims of reliability.
• •Maintain a Professional and Objective Voice: While being client-focused, the tone should always remain professional and impartial, reflecting the serious nature of medico-legal work. Avoid overly casual or emotive language.
• •Highlight Efficiency and Responsiveness: Incorporate phrases that speak to speed, efficiency, and excellent communication (e.g., "prompt turnaround," "dedicated case managers," "responsive support"). This addresses key needs of solicitors.
• •Be Mindful of Past Issues and Build Trust: While not dwelling on the past PCR test issues, ensure all current copy and service delivery rigorously upholds promises of transparency, timely service, and customer support to rebuild and maintain trust with all stakeholders. Ensure all services advertised are accurately represented and efficiently delivered.

Social Perception

Solicitors (for UKExpertMedical): Largely positive. They are seen as efficient, reliable, knowledgeable, and a valuable partner in medico-legal cases. Reviewers frequently mention the responsiveness of the team and the quality of the experts. General Public (regarding past PCR test issues for Expert Medicals): Negative. The CMA investigation indicates significant public dissatisfaction with the PCR testing service regarding delays, lack of refunds, and poor customer service. While the case is closed, this could still linger in public memory for those who encountered the brand during that period. Current Medico-Legal Service Users (Claimants via Solicitors): Indirectly positive, assuming their solicitors are satisfied.

Copy Examples

• •Headline: Need Definitive Medical Evidence, Fast? Body: Expert Medicals connects you with a nationwide panel of accredited specialists. We deliver comprehensive, reliable medico-legal reports with efficiency you can count on. Streamline your claims process today.
• •Headline: Your Trusted Partner in Complex Personal Injury Claims. Body: At Expert Medicals, we understand the critical role of precise medical assessments. Our dedicated case managers and extensive network of experts ensure thorough, timely, and an objective reporting to strengthen your case.
• •Headline: Accelerate Your Claim Resolution with Expert Medicals. Body: Delayed reports? Unclear findings? Switch to Expert Medicals for prompt, clear, and authoritative medical evidence. Our tech-driven approach and commitment to service excellence make us the preferred choice for solicitors across the UK.
• •Headline: Nationwide Expertise. Personalised Service. Body: From initial instruction to report delivery, Expert Medicals offers a seamless, supportive experience. Access leading medical professionals across all specialisms, ensuring your clients receive the highest standard of assessment and care.
• •Headline: Focus On Your Case, We'll Handle the Medical Expertise. Body: Expert Medicals provides comprehensive medico-legal reporting, pagination, and rehabilitation services. Our reliable, efficient processes and nationwide coverage give you the expert backing you need to succeed.