Brand Tone

sophisticated, intellectual, and aspirational, evocative, rich with cultural references, narrative-driven, elevated, and cultured

Brand Values

• •Curation and Exclusivity
• •Artistic Integrity
• •Intellectual Curiosity
• •Convergence of Arts
• •Global yet Personal

Best Practices

• •Lead with the Narrative: Every piece of copy, from a product description to a social media post, should tell a story. Focus on the 'why'—the inspiration, the craftsmanship, the artist's vision.
• •Use Elevated and Evocative Language: Employ a rich vocabulary that reflects the brand's intellectual and artistic values. Words like 'curated,' 'architectural,' 'narrative,' 'vision,' and 'convergence' align well with the established tone.
• •Maintain a Personal and Intimate Tone: Despite the luxury positioning, the brand should feel approachable. Use phrases that invite discovery and create a sense of a shared secret among those 'in the know.'
• •Connect Fashion to the Arts: Consistently draw parallels between the clothing and the worlds of art and design. This reinforces the brand's core value of convergence and differentiates it from other fashion retailers.
• •Emphasize Quality and Longevity: The copy should highlight that these are not disposable items but long-lasting collections and collectible pieces. This justifies the premium price point and appeals to a customer who values sustainability and timeless style.

Social Perception

A high-end, niche retailer for a discerning, culturally aware clientele seeking unique, investment-worthy pieces and appreciating narrative; exclusive and personalized.

Copy Examples

• •More than a garment, this piece is a conversation. Crafted by [Designer Name], it embodies a quiet rebellion against the mundane, with architectural lines that speak of both strength and softness. For the woman who wears her stories.
• •The art of Klára Hosnedlová, currently gracing our space, explores the space between grasp and embrace. A dialogue of fabric, form, and time that resonates with our own love for the beautifully complex. Discover her work and the fashion it inspires. #Experience27 #ArtMeetsFashion
• •Beyond Trends. Beyond Seasons. Discover enduring pieces curated for the modern intellectual. Welcome to Experience 27.
• •New Arrivals: Wearable Art & Objects of Desire
• •Inspired by the salons of Gertrude Stein, Experience 27 is more than a store—it's a gathering of ideas. A space where fashion, art, and design converge to celebrate the bon vivant spirit. Join the conversation.