Brand Tone

Friendly, accessible, service-oriented, direct, helpful, and practical. Aims to be a reliable partner for home furnishing, though occasionally formal in apologies.

Brand Values

• •Customer Satisfaction
• •Affordability & Value
• •Convenience
• •Growth & Reliability

Best Practices

• •Create a Unified "Boilerplate" for Complaints: Develop several empathetic, non-repetitive, and proactive responses for common issues (delivery delays, damaged items). Instead of just apologizing for supplier delays, offer a concrete next step, a direct contact for the issue, or a small gesture of goodwill. This turns a negative perception into one of active problem-solving.
• •Empower Customer Service to Be More Personal: Move away from generic-sounding replies. Train the support team to mirror the friendly and helpful tone of the marketing copy, using the customer's name and referencing their specific issue to show they are being heard, not just processed.
• •Align Marketing Promises with Operational Reality: The copy promises speed and ease, but customer reviews often highlight delays and complications. The marketing team must work closely with logistics to ensure that advertised delivery times are realistic. If delays are widespread, the copy should shift to manage expectations, perhaps focusing more on "great value" and "wide selection" rather than "fast delivery."
• •Inject Personality into Everyday Communication: Transactional emails (order confirmation, shipping notice) are an opportunity to reinforce the brand's friendly tone. Instead of a plain "Your order has shipped," try something like, "Good news! Your new [Product Category] is on its way to its new home."
• •Develop a Content Style Guide: Document the brand's tone of voice, key value propositions, and approved terminology. This guide should be the go-to resource for anyone writing on behalf of the brand as from social media managers to customer service agents as ensuring every piece of communication, big or small, sounds distinctly like Expedo.sk.

Social Perception

Polarized. Positive perception highlights wide selection, competitive prices, efficient delivery, and helpful staff, viewing the brand as reliable and affordable. Negative perception cites long delivery delays, damaged/incomplete goods, poor communication, and low furniture quality, leading to accusations of untrustworthiness.

Copy Examples

• •Stop Dreaming, Start Living. Your perfect living room is just a click away. Why wait? With over 3,000 pieces in stock and free delivery all over Slovakia, your home makeover is closer than you think. From the sofa to the final cushion as we deliver directly to your door. Shop Now & Relax
• •Style That Doesn’t Break the Bank. Get the modern look you love with prices you’ll love even more. Explore our new collection and find high-quality furniture that fits your budget. Discover a Great Deal
• •Leave the Heavy Lifting to Us! Hi [Customer Name], found the perfect bed but worried about getting it upstairs? At Expedo, we've got your back. Choose our convenient delivery service, and our friendly team will carry your new furniture right to the room of your choice. Easy, right? Learn More About Our Delivery
• •Sunday morning vibes ✨. What's your recipe for a perfect lazy morning? A good book, breakfast in bed, or just five more minutes of sleep? Let us know below! #ExpedoHome #MyBedroom Shop the Look
• •Still Thinking It Over? We saw you checking out the [Product Name]. Remember, with our 14-day no-questions-asked return policy, you can try it out in your own space, risk-free. Make your home happy! Complete Your Order