Brand Tone

Professional and technical, direct and factual, helpful and authoritative. Focuses on informing and building confidence through expertise, presenting product features and specifications clearly and unambiguously.

Brand Values

• •Quality and Reliability
• •Expertise
• •Efficiency
• •Customer Focus (B2B)

Best Practices

• •Prioritize Clarity and Precision: Avoid vague marketing terms. Instead of "high-quality," specify the performance metric, such as "Tested to 600Pa for driving rain resistance." Use objective, technical language at all times.
• •Lead with the Application: Structure copy around the problem the professional is trying to solve. For example, "For Airtight Seals in Timber Frame Construction..." This immediately qualifies the product's relevance to the target audience.
• •Maintain a Resource-Centric Approach: Every piece of copy should reinforce the brand's role as an expert. Always include a call-to-action that encourages learning and verification, such as "Download the Technical Data Sheet," "View Application Guide," or "Contact our Technical Team."
• •Leverage Technical Proof: Consistently reference certifications (BBA, BS standards), performance ratings (Pa, dB, U-values), and guarantees. This builds trust and credibility far more effectively than subjective claims.
• •Keep the Tone Uniformly Professional: The voice should be that of an engineer or a technical expert, not a salesperson. This means writing in a formal, direct, and informative style across all communication, from the website to any potential future channels. The goal is to be the most reliable source of information, not the loudest.

Social Perception

For existing customers, the perception is overwhelmingly positive: a reliable supplier of high-quality, specialist products. To the general public, it is largely unknown due to its niche focus and lack of broad marketing, perceived as a specialist supplier rather than a modern 'brand'.

Copy Examples

• •Achieve a BS-Certified, 600Pa Weather Seal. Our Expanding Foam Tape provides superior thermal and acoustic insulation for the most demanding projects. Technical data available on our website.
• •Introducing the EFT Pro-600 Series. Engineered for wider joint tolerances and extreme weather exposure, this tape ensures a permanent, flexible seal. With a 10-year performance guarantee, it is the definitive choice for high-specification window and facade installation.
• •Subject: Sourcing for your next project? For projects requiring reliable, long-term weatherproofing and insulation, our expanding foam tapes offer a proven solution. We provide full technical specifications and application guides to ensure seamless integration into your plans. Request a sample pack to evaluate the quality firsthand.
• •The Professional's Choice for Expanding Foam Tape. Fast delivery, comprehensive technical support, and tapes certified for weather, acoustic, and thermal performance. Find the right tape for your application.
• •BBA-Approved Expanding Foam Tape. 600Pa weather tight. Seals gaps from 2mm to 40mm. Ideal for windows, doors & cladding. Fast UK delivery. Order online today.