Brand Tone

Playful, Empowering, and Discreet

Brand Values

• •Sexual Empowerment
• •Exploration and Adventure
• •Privacy and Trust
• •Fun and Playfulness

Best Practices

• •Prioritize Empowerment Over Explicitness: Frame copy around confidence, self-love, and exploration. Use suggestive and sensual language rather than graphic terms to maintain a classy and accessible tone.
• •Always Reiterate Discretion: Mention discreet shipping in product descriptions, checkout pages, and marketing emails. This reinforces the core value of privacy and overcomes a primary purchase barrier.
• •Balance Playfulness with Professionalism: While the tone can be fun and cheeky on social media, ensure the website copy, especially for product details and policies, is clear, professional, and trustworthy.
• •Speak to a Spectrum of Experiences: Write inclusively for beginners and experienced customers. Use phrases like "perfect for first-timers" or "for the seasoned adventurer" to make all customers feel seen and catered to.
• •Engage with the Community: Use the brand's playful and empowering voice to respond to comments and questions on social media. This builds a loyal community and humanizes the brand, turning customers into advocates.

Social Perception

Generally Positive with a Focus on Discretion and Service

Copy Examples

• •Your confidence is your best outfit. But this comes a close second. ✨ Explore our new lingerie collection and unleash your inner icon.
• •Your Weekend Fantasies, Delivered Discreetly.
• •Why speak the language of love when you can create a whole new dialect? Discover shared pleasure and write your own story, together. Perfect for adventurous beginners and seasoned explorers alike.
• •Curiosity is your superpower. Ready to explore it? From sensual self-care to playful party games, your next adventure is waiting. Shipped in a plain box, because your business is your business.
• •POV: You decided to make life a little more interesting. 😉 #ExoticWorld #Adulting #SelfCare