Brand Tone

Luxurious & Premium, Minimalist & Sleek, Craftsmanship-focused, Confident & Refined

Brand Values

• •Quality & Durability
• •Elegance & Style
• •Craftsmanship
• •Functionality
• •Sustainability & Eco-consciousness
• •Innovation

Best Practices

• •Embrace Understated Elegance: Focus on sophisticated, precise language. Avoid overly casual slang, excessive jargon, or overly hyped claims. Let the quality of the materials and design speak.
• •Highlight Sensory Details: Emphasize the soft touch, velvety softness, sumptuous texture, and luxurious feel of Alcantara. Use evocative language that appeals to the sense of touch and sight.
• •Reinforce Core Values: Consistently weave in keywords related to luxury, craftsmanship, quality, style, and sustainability (where appropriate, like mentioning Alcantara's eco-conscious aspects).
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the clean, minimalist, and high-quality imagery used on the website and social media. The words should evoke the same premium feel as the visuals.
• •Develop a Brand Lexicon: Create a list of approved (and discouraged) words and phrases. For Luriax, approved terms might include: meticulous, refined, artisanal, sophisticated, premium, enduring, tactile, sumptuous, innovative, sustainable, handcrafted, Italian Alcantara. Discouraged terms might be: cheap, basic, ordinary, loud, flashy.

Social Perception

Positive Association with Quality, Stylish and Aesthetically Pleasing, Good Value for Luxury, Responsive Customer Service, Emerging Brand Recognition, Minor Durability/Design Concerns

Copy Examples

• •Luriax: Where Timeless Design Meets Modern Technology. Elevate your everyday. Our meticulously handcrafted Alcantara accessories offer unparalleled sophistication and a tactile experience that redefines luxury for your essential tech. Discover enduring style, crafted for you.
• •The Art of Protection. Wrapped in genuine Italian Alcantara, the Luriax case offers a slim, minimalist profile without compromising on defense. Experience the signature soft touch and resilient performance that sets your device apart.
• •Seamlessly Integrated. Effortlessly Chic. Luriax accessories are designed to complement your discerning taste, blending innovative materials with timeless aesthetics. #Luriax #LuxuryTech #Alcantara #StyleElevated
• •Born from a passion for refined materials and precision craftsmanship, Luriax reimagines tech accessories. We believe true luxury lies in the details – the sumptuous feel of Alcantara, the perfect line of a stitch. It's not just an accessory; it's a statement.
• •Indulge in a New Standard of Elegance: Discover Luriax. Experience the Luriax difference. Our commitment to superior Alcantara, sustainable practices, and artisanal craftsmanship ensures your tech accessories are as exceptional as you are.