Brand Tone

Engaging and Fun, Approachable and Friendly, Enthusiastic and Passionate, Customer-centric

Brand Values

• •Variety and Discovery
• •Customer Satisfaction
• •Fun and Enjoyment
• •Community Engagement
• •Accessibility

Best Practices

• •Stay Playful and Enthusiastic: Use emojis, exclamation points (sparingly), and energetic language that reflects excitement about the products. Keep the tone light and fun.
• •Be Conversational and Inclusive: Write as if you're talking to a friend. Use "you" and "we" to create a connection. Ask questions to encourage engagement.
• •Highlight Uniqueness and Discovery: Emphasize the "exotic," "rare," and "unique" aspects of the products. Use words that evoke a sense of adventure and novelty.
• •Prioritize Customer Interaction: Actively respond to comments and messages in a friendly and helpful way. Feature user-generated content or order-packing videos when possible to build community.
• •Keep it Visually Engaging: Accompany copy with vibrant, high-quality photos and videos of the products, unboxings, and happy customers (if available). Match the visual energy with the written tone.

Social Perception

Positive Customer Experiences, Engaging Social Media Presence, Seen as a Go-To for Exotic Snacks, Reliable

Copy Examples

• •Tired of the same old snacks? 😴 Spice up your pantry with wild flavors from around the globe! 🌍 What will you discover at Exotic Blvd? #ExoticBlvd #SnackAdventure
• •Your tastebuds are begging for a vacation! ✈️ Let our exotic drinks and snacks transport you. Order today and get FREE shipping on orders over $35! #GlobalGoodies #TreatYourself
• •🤯 UNBOX THE UNEXPECTED! 🤯 Our mystery snack boxes are packed with unique treats you won't find anywhere else. Dare to try something new? exoticblvd.com #MysteryBox #ExoticSnacks
• •Spotted: Your new favorite snack! 👀 From Japanese KitKats to rare Fanta flavors, we've got the hookup. What are you craving? 👇 #SnackHaul #ExoticBlvdFinds
• •🎉 Get ready for a flavor explosion! 🎉 At Exotic Blvd, we're all about bringing the world's most exciting snacks right to your doorstep. Fast shipping, epic taste! #Foodie #ExoticDrinks