Brand Tone

Friendly, knowledgeable, and community-focused with a professional undertone when detailing services.

Brand Values

• •Passion for Aquatics
• •Customer Commitment/Service
• •Expertise & Knowledge Sharing
• •Quality
• •Comprehensive Solutions

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Highlight the expertise and knowledge of the staff.
• •Focus on providing comprehensive solutions for aquarists.
• •Address any negative feedback constructively and transparently.
• •Showcase the passion for aquatics and commitment to customer service.

Social Perception

Generally positive, known for extensive variety, knowledgeable and friendly staff, and excellent customer service, but with some concerns about online communication and after-sales support.

Copy Examples

• •"Join us for aquarium banter!"
• •"Our knowledgeable staff can help you with everything from getting started to maintenance."
• •"We offer custom-built aquariums tailored to your specific needs."
• •"We are a family-run business with a passion for aquatics."
• •"Extensive variety of fish and aquarium supplies available in store and click & collect."