Brand Tone

passionate, enthusiastic (about automotive culture), modern, and visually driven.

Brand Values

• •Passion for Automotive Culture
• •Aesthetic Appreciation
• •Quality
• •Niche Appeal
• •Modernity/Exclusivity

Best Practices

• •Know Your Audience Deeply: Understand the language, slang, and specific interests of different automotive subcultures (e.g., F1 fans vs. JDM tuners vs. classic car aficionados). Tailor copy to resonate with their specific passion points.
• •Use Evocative & Passionate Language: Employ words that convey excitement, speed, design, heritage, and the emotional connection people have with cars (e.g., "iconic," "legendary," "adrenaline," "precision," "heritage," "power," "elegance").
• •Maintain Visual-First Storytelling: Since the products are visual art, ensure the copy complements the imagery. Let the art be the hero, and use text to enhance its story, significance, or the feeling it evokes.
• •Stay Authentic to Automotive Culture: Ensure accuracy in terminology and references. Inauthenticity can be quickly spotted and criticized by knowledgeable enthusiasts. If referencing a specific car model, race, or design element, get the details right.
• •Be Consistent Across All Channels: Whether it's a product description on Artinmotion.shop, a social media post (if revived), or an email newsletter, the passionate, modern, and visually-driven tone should be consistent. This builds brand recognition and trust. Given the current inactivity, a clear strategy for consistent communication would be crucial if the brand aims to re-engage its audience.

Social Perception

specialized retailer catering to car enthusiasts looking for decorative items for their spaces.

Copy Examples

• •Headline: Fuel Your Walls. Ignite Your Space. Body: Bring the adrenaline of the track and the beauty of automotive design into your home. Exostar Paris offers exclusive art prints for the true enthusiast. Discover your next statement piece. Call to Action: Shop the Collection.
• •Headline: Beyond the Garage: Art for the Car-Obsessed. Body: From iconic F1 moments to JDM legends, our curated collection of automotive art speaks to your passion. High-definition prints on premium canvas and metal. Call to Action: Explore New Arrivals.
• •Headline: More Than Just Cars. It's Art in Motion. Body: Capture the power, the elegance, the raw emotion. Exostar Paris transforms automotive passion into stunning visual art. Perfect for your home, office, or ultimate fan cave. Call to Action: Find Your Masterpiece.
• •Headline: Own a Piece of Automotive History (Without the Keys). Body: Celebrate the legends of motorsport and the icons of the road with our exclusive art prints. The perfect gift for the enthusiast in your life, or the ultimate treat for yourself. Call to Action: Discover Limited Editions.
• •Headline: Curated for Enthusiasts. Crafted for Your Walls. Body: At Exostar Paris, we live and breathe automotive culture. Our art reflects that passion, offering you a unique way to showcase your love for the machine. Call to Action: Rev Up Your Decor.