Brand Tone

Professional, Clinical, and Technical

Brand Values

• •Patient Safety & Improved Outcomes
• •Surgical Innovation
• •Quality and Reliability
• •Professional Efficacy

Best Practices

• •Maintain a Clinical Lexicon: Always use precise, accepted medical terminology. Avoid colloquialisms or consumer-friendly language. The audience is experts who value accuracy.
• •Focus on Evidence and Function: Center all copy on the product’s function and the clinical problems it solves. Instead of saying 'looks great,' say 'reduces hypertrophic scarring.'
• •Target the Surgeon, Not the Patient: All marketing materials, from the website to ads, should speak directly to the needs, challenges, and goals of the plastic surgeon.
• •Emphasize Quality and Compliance: Consistently mention the 'medical grade' materials, reusability, and autoclavable properties to reinforce the values of quality, reliability, and economic sense for a practice.
• •Stay Visually Professional: All visual branding should be clean, minimalist, and clinical, reflecting the sterile environment in which the product is used. Avoid flashy colors or lifestyle imagery.

Social Perception

Perceived within the professional medical community as a necessary, specialized tool and problem-solver for advanced body contouring procedures, particularly for UAL/PAL, differentiating itself as a niche competitor focused on specific compatibility and applications.

Copy Examples

• •Protect Your Port. Perfect Your Results. The Exo-Port™ reduces thermal and frictional trauma in every UAL & PAL procedure. Ensure cleaner outcomes and minimize scarring.
• •Subject: A solution for incision site complications in Vaser Lipo. Dear Dr. [Name], For surgeons utilizing energy-assisted liposuction, protecting the incision site is paramount. Exo-Port™ is an autoclavable, medical-grade skin port specifically designed to prevent thermal abrasions and hyperpigmentation associated with UAL/PAL cannulas. Explore our sample pack to experience the difference.
• •Engineered for the modern surgeon. The Exo-Port™ MAX features an innovative, single-piece design with integrated barbs to prevent accidental removal during aggressive procedures. Specifically designed for compatibility with specialized cannulas, it offers unparalleled incision security.
• •Offer your clients a tool that safeguards their most valuable asset: their results. Exo-Port™ is the surgeon's choice for preventing common but avoidable complications. Reusable and cost-effective, it’s an essential addition to any advanced body contouring toolkit.
• •Exo-Port™: The Standard of Care for Incision Site Protection.