Brand Tone

Empathetic, Approachable, Empowering, Quality-Focused

Brand Values

• •Convenience
• •Quality & Craftsmanship
• •Style & Self-Expression
• •Accessibility (Beauty on your own terms)
• •Reusability & Durability

Best Practices

• •Use conversational and friendly language to connect with the audience.
• •Highlight the convenience and time-saving aspects of the product.
• •Emphasize the high quality and handmade nature of the nails.
• •Incorporate empowering messages that promote self-expression.
• •Showcase the versatility of the nail designs for various occasions.

Social Perception

Positive, Problem-Solving, Trustworthy

Copy Examples

• •"Girl, did you forget the NAILS? Stick, slay, and go with our handmade press-ons for salon-perfect nails at home!"
• •"Babes! Match your nails to any vibe with our diverse range of designs. Handmade with love for a premium, salon finish."
• •"You deserve beauty on your own terms. Our press-on nails offer a quick, easy, and stylish alternative to salon visits."
• •"Our nails are handmade with soft gel tips for a natural, comfortable fit. Durable and reusable, perfect for your busy lifestyle!"
• •"Achieve salon-quality nails in minutes with our easy-to-apply kit. No mess, no stress, just fabulous nails!"