Brand Tone

Humorous & Witty, Friendly & Approachable, Quirky & Unique, Passionate & Authentic, Informal & Playful

Brand Values

• •Handmade Quality & Craftsmanship
• •Originality & Creativity
• •Accessibility of Art
• •Customer Happiness
• •Local Pride (Philadelphia)
• •Supporting a Dream/Small Business
• •Functionality with Fun
• •Eco-consciousness (mentioned in older info, worth verifying if still central)

Best Practices

• •Embrace the Quirk: Don't be afraid to inject humor, puns, and playful language. If it makes you chuckle, it's probably on-brand. Think "sassy," "cheeky," and "delightfully weird."
• •Keep it Personal and Friendly: Write as if you're talking to a friend. Use "I" and "we" (referring to Stephanie and the brand). Share a bit of the personality behind the products.
• •Highlight the Handmade Aspect (Subtly): Remind customers that these aren't mass-produced items. Words like "hand-printed," "small batch," or "designed in my studio" reinforce value.
• •Stay Enthusiastic and Authentic: Let genuine passion for the designs and the creative process shine through. If you're excited about a new product, your copy should reflect that.
• •Know Your Audience (and Your Local Roots): While appealing broadly, don't shy away from Philly-specific humor or references where appropriate – it strengthens the brand's identity and resonates with a core audience. Balance this with explanations for a wider audience if needed.

Social Perception

Positive & Well-Loved, Seen as a Go-To for Unique Gifts, Respected Local Artisan, Reliable & Trustworthy, Creative & Fun

Copy Examples

• •Product Description (for a new quirky tea towel): Tired of boring kitchen linens? So were we. That's why we hand-printed this sassy [Animal/Object] tea towel. It won't do the dishes for you (sorry, still working on that tech), but it'll sure make drying them a heck of a lot funnier. Made with love and a healthy dose of Philly cheekiness.
• •Instagram Caption (showcasing a new card design): New card alert! 💌 Perfect for when you need to say... well, *this*. We won't judge. Find this bad boy and other witty ways to express yourself on our site. Link in bio, you brilliant human, you!
• •Email Newsletter Snippet (announcing a sale): Psst... want a deal? Because we like your face, we're giving you [Discount Percentage]% off all [Product Category] this week! Stock up on your faves or discover something new and delightfully weird. Your future self (and your gift recipients) will thank you.
• •About Us Blurb (short version for a market stall): Hey there! We're exit343design, purveyors of hand-printed happiness from just outside Philly. Our mission? To make gifting easy and art fun with quirky, colorful goods that don't take life too seriously. Come say hi and find your new favorite thing!
• •Facebook Post (sharing a customer photo): Look at this awesome human rocking our [Product Name]! 😍 We get SO STOKED seeing our creations out in the wild. Thanks for sharing, [Customer Name]! Got your own exit343design gear? Tag us – we live for this stuff (and might just feature you too!).