Brand Tone

Aspirational & Adventurous, Community-Oriented & Passionate, Curated & Expert, Technical & Functional.

Brand Values

• •Passion for Winter Sports
• •Community
• •Curation and Quality
• •Sustainability
• •Inclusivity and Empowerment

Best Practices

• •Lead with Passion, Support with Tech: Always start with the why—the love of the sport, the thrill of adventure. Follow up with the how—the technical specs, waterproof ratings, and quality materials that make the gear reliable.
• •Champion the "Independent" Angle: Consistently remind your audience that your products are from unique, hard-to-find designers. Use words like "curated," "hand-selected," "artisan," and "independent" to differentiate from mass-market competitors.
• •Speak as an Enthusiast, Not a Corporation: Write like you're talking to a friend on the slopes. Use authentic language (e.g., "first tracks," "bluebird day," "pow-slash") but keep it accessible. The "four snowboarder girls" origin story is a powerful asset—lean into its authenticity.
• •Build Community in Every Message: Frame purchases not as transactions, but as an entry into a community. Use inclusive language like "Join the community," "Welcome to the crew," and "Journey with us." Actively encourage user-generated content and collaborations.
• •Visuals and Copy Must Match: Ensure the tone of the copy always aligns with the imagery. If the photo is a high-energy action shot, the copy should be dynamic and exciting. If it's a scenic mountain view, the copy can be more aspirational and reflective. This synergy reinforces the brand's identity at every touchpoint.

Social Perception

Currently, the perception of Exile Space is primarily shaped by its own marketing and website content due to a lack of broad, public discussion or reviews. The target audience appears to be dedicated skiers and snowboarders who value unique, high-performance gear over mass-market brands. The brand is perceived as a specialty boutique that sources from lesser-known, high-quality international brands like WELEM, RandomPow, and Ciliu.

Copy Examples

• •Headline: Carve Your Own Path. Body: Don't just descend the mountain—make it your canvas. Our curated collection of freestyle snow gear is built for those who see lines, not limits. Featuring the latest from independent designers who live and breathe the sport. Tap to explore the kit. #ExileSpace #Snowboarding #SkiLife #WinterAdventure
• •Headline: The [Jacket Name]: Your All-Mountain Armor. Body: Engineered for the unpredictable, the [Jacket Name] is more than just a shell—it's a promise. With a 20K waterproof rating and 3-layer breathable fabric, it's designed to keep you dry during a surprise squall and cool during a full-day trek. We partnered with [Designer Brand] because they obsess over the details: sealed seams, helmet-compatible hood, and articulated joints for unrestricted movement. This isn't just a jacket; it's your ticket to staying out longer.
• •Subject: Gear That's Not in Everyone Else's Cart. Body: Tired of the same old brands? We were too. That's why we search the globe for the most innovative independent ski and snowboard designers. Discover gear with as much personality as you have.
• •Headline: From Four Snowboarders to a Global Community. Body: Exile Space wasn't born in a boardroom. It was born on a chairlift, from a shared passion for finding gear that could keep up with our adventures. We seek out the hidden gems—the independent brands pouring their hearts into every stitch—so you can express your style and trust your equipment, from the first run to the last.
• •Headline: Ride with Respect. Body: The mountains give us everything. We believe in giving back. Exile Space proudly partners with brands committed to sustainable manufacturing and eco-friendly materials. Gear up for the season with apparel that protects both you and our planet. #SustainableSnow #EcoFriendlyGear #ProtectOurWinters