Brand Tone

Passionate & Authentic, Performance-Oriented & Expert, Aspirational & Exciting, Community-Focused, Confident & Leading

Brand Values

• •Quality & Craftsmanship
• •Performance & Innovation
• •Rider-Centricity
• •Passion for Skimboarding
• •Community & Legacy

Best Practices

• •Always Emphasize Performance and Quality: Use strong, active verbs and highlight the superior materials (carbon fiber, epoxy, etc.) and craftsmanship. Back up claims with the 'by skimboarders, for skimboarders' ethos.
• •Speak the Skimboarder's Language Authentically: Incorporate common skimboarding terminology naturally. Show understanding of the culture and the rider's needs, from beginner to pro. Avoid overly corporate or generic marketing speak.
• •Showcase, Don't Just Tell: Use vibrant imagery and video to complement copy. Feature real riders (especially team members) and their achievements to provide social proof and aspiration.
• •Maintain a Confident but Approachable Voice: Be proud of the brand's heritage and product superiority, but remain accessible and supportive to the community. Encourage interaction and share the passion for the sport.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media captions, email newsletters, and even customer service interactions aligns with the established brand voice—passionate, expert, and dedicated to the skimboarding experience.

Social Perception

Premium/High-End Brand, Trusted by Professionals, Innovative Leader, Good Customer Service (Generally), with Occasional Hiccups, Core Skimboarding Brand

Copy Examples

• •Headline: Unleash the Shorebreak. Body: Engineered in San Clemente, ridden by world champs. Exile's Double Carbon Fiber boards aren't just built, they're sculpted for peak performance. Feel the unparalleled stiffness and response. Your best wave is waiting. #ExileSkimboards #PerformanceDefined
• •Headline: From Our Hands to Your Ride. Body: For over 20 years, every Exile skimboard has been handcrafted with passion by riders, for riders. We pour our soul into every layer of carbon, every perfectly shaped rail. Because we know what it takes to chase that perfect slide. Experience the Exile difference. [Link to Customizer]
• •Headline: Join the Ranks. Ride Exile. Body: Wonder why the pros choose Exile? It's the relentless innovation, the bombproof quality, and the unwavering support of a brand that lives and breathes skimboarding. From your first slide to the top of the podium, we've got your back. Explore the team's top picks. #ExileProTeam #SkimLife
• •Headline: Your Wave. Your Board. Your Rules. Body: Don't settle for off-the-shelf. Dial in your dream ride with an Exile custom skimboard. Choose your shape, your construction, your art. Built by experts in California, designed by you. Start building your legacy. [Link to Board Buyer's Guide]
• •Headline: Weekend Forecast: 100% Chance of Shred. Body: Grab your Exile and hit the coast! Whether you're learning the ropes with our EX0 or dominating the gnarliest waves on a G.O.A.T. construction, make every session count. Tag us in your adventures @exileskimboards! #ExileEveryday #BeachLifestyle