Tono de Marca

Energetic, intense, assertive, direct, and confident. Uses powerful language to create hype and excitement. Informal and community-focused, without a corporate or overly professional feel.

Valores de Marca

• •Intensity and Power
• •Community
• •Quality and Curation
• •Authenticity

Mejores Prácticas

• •Consistently use a lexicon of intense, energetic power words like unleash, brutal, relentless, raw, impact, demolish, shatter, chaos, sonic warfare, massive.
• •Maintain an assertive, confident voice by writing in short, declarative sentences and using commands and strong statements. Avoid passive or hesitant phrasing.
• •Speak the community's language by using terminology and references that resonate specifically with fans of hardstyle and rawstyle to show authenticity.
• •Focus on energy and emotion, aiming to evoke hype, energy, and excitement to make the reader feel the intensity of the music.
• •Keep it direct and lean, avoiding lengthy explanations and getting straight to the point, mirroring the hard-hitting nature of the music.

Percepción Social

Perceived as a respected and dedicated player within the rawstyle and hardcore scene. Fans view it as a reliable source for new, hard-hitting tracks and a platform that supports talented artists fitting a specific sonic profile. Viewed as 'for the scene, by the scene,' garnering respect and a loyal following within its niche.

Ejemplos de Copy

• •BRACE FOR IMPACT. The new track from [Artist Name] is finally here to shatter your expectations. 'Track Title' is pure, unadulterated sonic warfare. LISTEN NOW OR REGRET IT LATER.
• •TOTAL DESTRUCTION INCOMING. Catch the Exert Records showcase at [Event Name], featuring sets from [Artist 1] & [Artist 2]. We're bringing the hardest sounds to the mainstage. You've been warned.
• •We are the home of the relentless. Exert Records was forged in the fires of raw, uncompromising energy. No fillers, no compromises—just the most brutal sounds for the dedicated. This is more than music. This is a statement.
• •THINK YOU HAVE WHAT IT TAKES? We're looking for the next wave of sonic rebels. If your sound is raw, aggressive, and pushes boundaries, your demo belongs with us. Show us your power. Submit now.
• •The weekend is here and the assignment is simple: MAXIMUM VOLUME. What Exert Records track is blowing out your speakers right now? Drop it in the comments. Let's see who goes the hardest.