Brand Tone

Authentic & Passionate, Educational & Transparent, Elegant & Premium, Caring & Benevolent, Nature-Connected & Pure

Brand Values

• •Naturality & Purity
• •Efficacy & Quality
• •Sustainability & Responsibility
• •Transparency
• •Heritage & Tradition
• •"Clean Beauty"
• •Pro-Age Philosophy (French Aging)

Best Practices

• •Emphasize Alpine Origins: Consistently weave in the unique sourcing from the French Alps. Use evocative language that paints a picture of the pristine, natural environment (e.g., "high-altitude," "mountain-grown," "Alpine purity").
• •Highlight Natural Ingredients & "Clean" Philosophy: Clearly communicate the use of key natural ingredients (honey, orchid) and the absence of unwanted chemicals. Use terms like "pure," "natural actives," "gentle yet effective."
• •Adopt a "Pro-Age" Voice: Focus on skin health, radiance, vitality, and well-being rather than solely "anti-aging." Promote a message of self-acceptance and celebrating skin at every stage.
• •Maintain an Elegant & Sophisticated Language: Use refined vocabulary that reflects the premium quality of the products. Words like "Trésor" (treasure), "éclat" (radiance), "soin" (care) fit well.
• •Share the Founder's Story & Brand Heritage: Authenticity is key. Periodically remind the audience of Julie Exertier's passion, the family inspiration, and the brand's pioneering spirit in "clean beauty made in France." This builds trust and a personal connection.

Social Perception

Trusted & High Quality, Natural & Gentle, Authentic & Ethical, Luxurious yet Approachable, Innovative

Copy Examples

• •Headline: Discover the Alpine Secret to Radiant Skin. Body: Immerse your skin in the pure, potent botanicals of the French Alps. Exertier captures the essence of mountain-grown treasures to bring you skincare that’s as effective as it is natural. Reveal your natural glow.
• •Headline: Heritage in Every Bottle. Radiance in Every Drop. Body: Born from generations of Alpine wisdom and a passion for pure ingredients, Exertier blends tradition with science. Experience skincare that honors nature and nurtures your skin.
• •Headline: The Alpine Glow, Bottled. Body: Our high-altitude honey and rare orchid extracts are more than just ingredients; they are the heart of the Alps. Exertier delivers nature’s resilience directly to your skin, for a visibly revitalized and healthy complexion.
• •Headline: Clean Beauty, Elevated. Body: At Exertier, "clean" means pure Alpine actives and a commitment to your skin's well-being. Free from harsh chemicals, rich in nature's finest. Experience the peak of French skincare.
• •Headline: Embrace Your Radiance, Naturally. Body: With Exertier’s "French Aging" philosophy, we celebrate timeless beauty. Our Alpine formulas nourish and protect, helping your skin look its healthy best, at every age. True elegance is natural.