Brand Tone

Helpful and Knowledgeable, Community-Oriented, Dependable and Trustworthy, Friendly and Approachable, Promotional (Direct)

Brand Values

• •Customer Service
• •Community Support
• •Quality and Reliability
• •Expertise
• •Local Focus

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand's tone (e.g., Helpful, Community-Focused, Expert, Friendly but Professional), along with "do's and don'ts" for language and style. Share this with anyone creating content.
• •Prioritize "Local" and "Community": Consistently weave in references to North Battleford, local needs, and community involvement. This reinforces the "local business serving locals" value. For example, instead of "Get your lumber," try "North Battleford, get your project lumber right here at HBC Pro!"
• •Emphasize Helpfulness and Expertise: Frame product and service descriptions around solving customer problems or helping them achieve their goals. Highlight the knowledge of the staff (e.g., "Our experts recommend..." or "Ask our team about...").
• •Be Approachable and Human: Even in promotional material, use clear, straightforward language. On social media (if reactivated), respond to comments and questions in a friendly and helpful manner. Avoid overly technical jargon unless explaining it clearly.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and advertising materials to ensure they still align with the desired tone and values. As the business evolves, the tone might need slight adjustments. If reactivating social media, this review is crucial.

Social Perception

Positive (based on typical local hardware store reviews), Seen as a Community Fixture, Reliable Source for Home Improvement, Social Media Presence - Dormant

Copy Examples

• •Headline (Website Banner/Flyer): "Your Project Starts Here. Quality Supplies & Expert Advice at HBC Pro North Battleford."
• •Social Media Post (Community Focus): "We're proud to be part of the North Battleford community! This month, a portion of our sales from [Specific Product Line] will support the [Local Charity Name]. Build your dream, and help us build a stronger community. #HBCProCares #NorthBattleford"
• •Product Description (In-store Signage/Online): "Tackle that weekend paint job with Beauti-Tone paints, exclusively at Home Building Centre. Our team can help you pick the perfect shade and the right tools for a flawless finish. Got questions? We've got answers!"
• •Service Highlight (Facebook Post): "Planning a new kitchen? Don't go it alone! Our expert kitchen designers at HBC Pro are here to help you map out the perfect space, from layout to a material list. Book your free consultation today and let's get cooking! [Link to contact/booking]"
• •Promotional Email Subject Line: "Gear Up for Spring! Savings on Lumber, Lawn & Garden at Your HBC Pro!"