Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:Exeat
    Language:en

    Brand Tone

    Aspirational yet Accessible, Joyful and Playful, Confident and Sophisticated, Warm and Engaging, Story-driven

    Brand Values

    • Quality Craftsmanship
    • Stylish Comfort
    • Versatility
    • Joy and Indulgence
    • Sustainability and Ethical Production
    • Female Empowerment

    Best Practices

    • Always aim for a balance between sophisticated language and a warm, uplifting tone. Use vibrant adjectives and evocative descriptions that speak to both luxury and happiness.
    • Weave in the brand's core values – quality, British craftsmanship, sustainable choices, and the celebration of weekends – into your copy. Remind customers of the story and passion behind Exeat.
    • Show, don't just tell, how Exeat pieces fit into a multifaceted life. Use scenarios and language that paint a picture of the customer enjoying their garments in various settings.
    • While showcasing luxury, ensure the tone remains inviting and makes customers feel part of an exclusive yet welcoming community that appreciates quality and style.
    • Ensure the copywriting tone aligns seamlessly with the brand's visual identity (colours, imagery, styling). This creates a cohesive and immersive brand experience across all touchpoints. For example, if the imagery is bright and playful, the copy should echo that vivacity.

    Social Perception

    A Luxury Niche Brand, Stylish and Fashion-Forward, High Quality, A Treat or Investment Piece, British and Proud, Empowering and Comforting

    Copy Examples

    • Weekend forecast: 100% chance of chic comfort. Our [Product Name] dressing gown dress isn't just for lounging – it's for living your most joyful moments. Where will your Exeat take you this weekend? ✨ #ExeatWeekend #LuxuryLoungewear #DressingGownDress #BritishMade #WeekendVibes
    • Ready for a Dose of Delight? Discover New Exeat Arrivals. Hello lovely, escape the ordinary and embrace the extraordinary. Our newest collection has just landed, blending timeless elegance with that playful Exeat spirit you adore. Crafted with love in the UK, each piece is an invitation to savour your downtime in unparalleled style. Dive in and find your new favourite reason to celebrate the weekend.
    • Indulge in the ultimate bedtime story with our [Product Name] Silk Pyjama Set. Woven from the finest silk for a whisper-soft touch against your skin, these pyjamas are your nightly invitation to dream in exquisite comfort. Because every day deserves a touch of Exeat luxury, especially as it ends. #ExeatSleep #SilkPyjamas #LuxuryNightwear #MadeInUK
    • From Sofa to Soirée: The Exeat Dressing Gown Dress. Effortless style that moves with you, wherever your weekend leads. Discover the art of versatile luxury.
    • Give the Gift of Unforgettable Weekends. Spoil her (or yourself!) with an Exeat treasure – beautifully crafted in the UK, designed for joy, and wrapped in luxury. The ultimate expression of stylish comfort. Shop now for the perfect indulgence. #ExeatGifts #LuxuryGifting #BritishDesign #WeekendTreat

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