Brand Tone

Fashionable, Confident, Unique, Specialized & Focused, Fashion-Conscious & Trendy, Approachable & Customer-Oriented, Direct & Informative

Brand Values

• •Exclusivity/Uniqueness
• •Style & Individuality
• •Customer Satisfaction
• •Accessibility (Price)
• •Brazilian Identity

Best Practices

• •Re-activate and Maintain Social Media: Consistent posting with the desired tone on platforms like Instagram and Facebook is crucial. Share new arrivals, style tips for large frames, customer photos (with permission), and engage with comments and messages promptly. This is the most immediate step needed.
• •Develop a Simple Brand Voice Guide: Define key personality traits (e.g., "Confident," "Stylish," "Approachable," "Uniquely Brazilian"). List "words we use" (e.g., exclusivo, destaque, estilo, ousado) and "words we avoid" (e.g., cheap, basic, common). This ensures anyone creating content aligns with the brand.
• •Focus on the "Exclusive" Promise: In product descriptions, social media posts, and ads, highlight what makes the frames or the shopping experience unique. Is it the specific curation of large frames? Special materials? Limited editions?
• •Speak to Your Niche: Since the brand specializes in "large frames," the copy should resonate with individuals who prefer this style. Acknowledge their fashion-forward choice and provide styling inspiration. Use language that empowers them.
• •Visual and Textual Cohesion: Ensure the photography and visual style on the website and social media match the copy's tone. If the tone is chic and exclusive, the visuals must reflect that. The Pinterest board showed a good attempt at this previously. Consistency across all touchpoints builds a stronger brand perception.

Social Perception

Online Store Presence, Limited Current Engagement, Niche Appeal, Trust & Reliability

Copy Examples

• •Headline: Find Your Statement. Discover Our Exclusive Large Frames. Body: Don't just wear glasses, make a statement. At Exclusivo Óculos Shop, we specialize in bold, beautiful large frames that celebrate your unique style. Explore the collection.
• •Headline: Exclusivity You Can See. Style You Can Feel. Body: Your search for the perfect standout eyewear ends here. Our curated collection of large frames offers unique designs and quality craftsmanship, because your vision deserves to be framed exceptionally.
• •Headline: Big Frames, Bigger Personality. Body: Unleash your confidence with eyewear that’s as expressive as you are. From chic and sophisticated to bold and artistic, find your signature large frame at Exclusivo Óculos Shop.
• •Headline: The Art of the Frame: Exclusively for You. Body: We believe eyewear is an art form. Discover our handpicked selection of large frames, designed to complement your features and elevate your everyday look. See differently with Exclusivo.
• •Headline: More Than Just Glasses: It's an Exclusivo Look. Body: Step into a world of distinctive style. Our large frames are selected for those who dare to be different. Quality, comfort, and exclusivity, delivered to your door.