Brand Tone

Informative, Educational, Caring, Passionate, Trustworthy, Reliable, Results-Oriented, Approachable, and Community-Focused

Brand Values

• •Animal Welfare
• •Natural & High-Quality Ingredients
• •Science & Research
• •Transparency
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Always aim to inform the customer about the benefits and science behind the products, particularly camelina oil and its omega fatty acid profile.
• •Consistently highlight the natural, non-GMO ingredients and the absence of harmful substances. This builds trust and appeals to health-conscious pet owners.
• •Leverage the powerful positive feedback from existing customers. Incorporate quotes or summaries of success stories to demonstrate product efficacy.
• •Write as though you are a fellow animal lover who genuinely wants the best for their pets. Use language that conveys empathy and understanding of pet owner concerns.
• •Clearly communicate the positive outcomes animals experience (e.g., "shinier coat," "improved mobility," "better digestion") rather than just listing ingredients.

Social Perception

Customers generally have positive experiences, viewing the products as effective and of good quality. They appreciate the use of natural ingredients and report noticeable improvements in their animals' health. The brand is also perceived as having responsive customer service.

Copy Examples

• •Headline: Unlock Your Horse's True Potential. Naturally. Body: Excel Supplements brings you the power of proprietary Camelina Oil, packed with Omega-3s and Vitamin E. Support joint health, enhance coat shine, and boost overall vitality. Because a healthy horse is a happy horse. Call to Action: Discover the Excel Difference Today!
• •Headline: More Miles, More Smiles: Support Your Dog’s Active Life. Body: Don’t let joint discomfort slow your best friend down. ExcelK9 harnesses the natural anti-inflammatory benefits of Camelina Oil to help your dog move freely and live fully. See the pep back in their step! Call to Action: Shop ExcelK9 Now & Save 10%!
• •Headline: The Secret to a Show-Stopping Coat? It's In The Oil. Body: ExcelEQ delivers a balanced blend of essential fatty acids and natural Vitamin E straight from our unique Camelina Oil. Nourish from within for a coat that gleams with health and vitality. Call to Action: Explore Our Equine Wellness Range.
• •Headline: Trusted by Champions, Loved by Pets. Body: From performance horses to cherished companions, Excel Supplements provides research-backed nutrition you can count on. Our natural Camelina Oil formulas support optimal health, so they can feel their best, every day. Call to Action: Read Our Success Stories!
• •Headline: Science-Powered, Nature-Perfected Pet Wellness. Body: With over 18 years of research, our proprietary Camelina Oil is expertly formulated for your animal's unique needs. Support their joints, digestion, and coat with the pure goodness of Excel Supplements. 100% Satisfaction Guaranteed. Call to Action: Learn More About the Power of Camelina.