Brand Tone

Expert, Friendly, Passionate, Community-Oriented, Helpful, Inspiring

Brand Values

• •Expertise & Quality: Offering high-quality products and possessing deep knowledge in the field of sewing.
• •Customer Satisfaction & Personalized Service: A strong focus on meeting individual customer needs, providing personalized advice, and ensuring a positive experience.
• •Passion for Sewing: Genuine love for sewing and a desire to share this passion with others.
• •Community Building: Fostering a supportive and engaged community of sewers of all levels. They encourage sharing and learning together.
• •Conviviality & Warm Atmosphere: Creating a welcoming and friendly environment for customers, both online and in-store.
• •Reliability & After-Sales Support: Committing to excellent after-sales service, including maintenance and repairs.

Best Practices

• •Develop a Brand Voice Chart: Document the core characteristics of your brand voice (Expert, Friendly, Passionate, etc.) with examples of "do's and don'ts" for communication. Share this with everyone creating content.
• •Know Your Audience on Each Platform: While the core values remain, slightly adapt the tone for each social media platform. For instance, maintain expertise on YouTube with in-depth tutorials, while being more playful and quick on TikTok.
• •Empower with Passion and Knowledge: Encourage your team, especially those interacting with customers (online and offline), to share their genuine passion and expertise. Authenticity resonates.
• •Prioritize Helpfulness and Support: In all communications, aim to be genuinely helpful. Whether it's a product description, a social media reply, or a blog post, focus on providing value and solutions to the customer. This reinforces the "customer-centric" value.
• •Maintain Visual Consistency: Ensure that the visual elements (photography style, colors, graphics) used across all platforms align with the overall brand tone of quality, creativity, and approachability. This supports and enhances the written copy.

Social Perception

Generally perceived as a knowledgeable and reliable source for sewing machines, accessories, and services. Customers and the wider sewing community in their region (Laval, Rive-Nord) likely view them as experts, a go-to place for advice, repairs, and classes. Their active social media presence and focus on classes suggest they are seen as a central point for local sewing enthusiasts to connect and learn.

Copy Examples

• •Headline: Unlock Your Creative Potential. Our Experts are Here to Guide You. Body: Whether you're a seasoned stitcher or just starting your sewing journey, Excelle Machine à Coudre offers the quality machines, expert advice, and inspiring classes you need. Visit us in Laval and let's create something beautiful together! #SewWithExcelle #SewingCommunity Tone: Inspiring, Expert, Friendly.
• •Headline: More Than Just a Store, It's a Sewing Family. Body: For over 30 years, we've shared our passion for sewing with our vibrant community. From personalized machine recommendations to hands-on workshops, we're dedicated to your success. What will you create next? #ExcellePassion #LavalSews Tone: Passionate, Community-Oriented, Friendly.
• •Headline: Your Trusted Partner for Every Stitch. Reliable Repairs, Quality Machines. Body: Don't let a machine issue pause your passion. Our certified technicians provide expert repair services for all brands. Plus, discover our wide range of new and used machines, backed by our commitment to quality and after-sales support. #SewingExperts #MachineRepair Tone: Expert, Helpful, Reliable.
• •Headline: New Skills, New Friends, New Creations! Join Our Sewing Classes. Body: Explore the joy of sewing in our fun and supportive classes! From beginner basics to advanced embroidery, our passionate instructors are here to help you learn and grow. Check our schedule and sign up today – your next masterpiece awaits! #LearnToSew #CreativeWorkshops Tone: Friendly, Inspiring, Community-Oriented.
• •Headline (for a new product/TikTok): Quick Tip! ✨ Effortless threading on the new [Machine Model]! Body: Say goodbye to frustration! Watch how easy it is to get started with the amazing [Machine Model]. Perfect for all your projects! 😉 #SewingTips #NewMachine #EasySewing #TikTokSews Tone: Fun, Helpful, Energetic.