Brand Tone

energetic, aspirational, and direct

Brand Values

• •Performance
• •Personalization & Identity
• •Community & Authenticity

Best Practices

• •Stay in the Game: Continue using football-centric language and emojis ( , , ). Refer to "the pitch," "matchday," and "performance" to maintain a connection with the target audience.
• •Champion Personalization: Always lead with the customization benefit. Phrases like "Design Yours," "Make it Yours," and "Your Style, Your Gear" should be central to the messaging.
• •Use Action-Oriented Language: Employ strong, motivational verbs that inspire action and confidence. Words like "Unleash," "Dominate," "Create," and "Elevate" align with the "Exceed You" brand name.
• •Show, Don't Just Tell: Prioritize visual content, especially video on platforms like TikTok and Instagram Reels. Showcase the customization process and the final products in action during a game or training.
• •Leverage Your Team: Continue to feature customer reviews and user-generated content prominently. This builds social proof and reinforces the brand's community-focused value.

Social Perception

The brand is perceived positively by its niche customer base. It is seen as a go-to source for cool, customizable football accessories that offer a professional look and feel. The TikTok presence, while modest in follower count, generates engagement and positions the brand as current and in touch with its audience's interests. The lack of a broader social media presence or mainstream media mentions indicates it is a niche player, well-regarded within its specific community but not widely known outside of it.

Copy Examples

• •Stop playing with basic gear. Your talent is unique, your equipment should be too. Design your custom anti-slip socks and shin guards on exceedyou.fr and own your style on the pitch. Link in bio! #ExceedYou #FootballCustom #GripSocks
• •UNLEASH YOUR POTENTIAL. Performance gear isn't just for the pros. Customize your pro-level socks and shin guards today and play with confidence.
• •Engineered for impact, designed by you. Our custom shin guards offer elite protection while showcasing your identity. Add your name, number, and flag. Play hard, play protected, play *you*.
• • Your Custom Gear is Waiting...
• •Weekend Matchday Offer! Gear up like a pro and get 15% off all personalized packs. Don't just play the game, change it. Use code: GAMEON15.