Brand Tone

Enthusiastic and Action-Oriented, Accessible and Encouraging, Informative, Playful/Fun

Brand Values

• •Adventure and Thrill
• •Quality (at a value)
• •Fun and Enjoyment
• •Accessibility

Best Practices

• •Embrace Action Verbs: Use dynamic verbs that convey speed, movement, and excitement (e.g., unleash, conquer, tear up, bash, drift, race, rev up).
• •Keep it Energetic and Upbeat: Maintain a positive and enthusiastic tone. Even when providing information, make it sound exciting and engaging.
• •Highlight Fun and Accessibility: Continuously reinforce the enjoyment factor and how Exbonzai makes the RC hobby accessible, especially for beginners or those on a budget.
• •Use Relatable, Casual Language (especially on social media): Avoid overly technical jargon unless explaining a key feature. Keep the language approachable and friendly, using emojis where appropriate on platforms like TikTok and Instagram.
• •Focus on the "Adventure" Aspect: Frame the use of the RC cars not just as playing with a toy, but as embarking on a "small scale, big adventure," tapping into the thrill of exploration and a bit of daring.

Social Perception

Budget-Friendly/Entry-Level Option, Decent Performance for the Price, Mixed Durability/Quality Control, Emerging Brand, Primarily Online Presence

Copy Examples

• •EXBONZAI: Unleash Your Inner Racer! Affordable RC thrills for all ages. Ready to tear up the track (or backyard)?
• •New to RC? Our Jubatus Buggy is your perfect starting line! Packed with 4WD power, ready-to-run fun, and a price that won’t break the bank. Adventure awaits!
• •Watch this beast conquer the dirt! 🤘 Our [Model Name] RC truck eats obstacles for breakfast. Who's ready for some epic bash sessions? #Exbonzai #RCAdventures #OffroadRC #BudgetFun
• •Small Scale. Massive Fun! Exbonzai RC cars deliver high-speed excitement without the high-end price tag. Click to explore our latest models and get ready to drive!
• •🏁 Rev Up Your Weekend! Special Deals on Exbonzai's Fastest RC Cars Inside!