Brand Tone

Authentic & Passionate, Educational & Informative, Premium & High-Quality, Approachable & Engaging, Modern & Transparent

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Heritage
• •Education & Transparency
• •Family & Community
• •Health & Wellness
• •Sustainability
• •Bridging Cultures

Best Practices

• •Lead with Authenticity and Story: Always weave in the genuine story of family, heritage, and the founders' passion. Use "we" and "our family" to reinforce the personal connection. Avoid overly corporate or impersonal language.
• •Prioritize Education Gently: Integrate educational content naturally. Explain terms, processes, and benefits in a clear, accessible way without being condescending. Frame it as sharing knowledge and passion rather than just selling a product.
• •Balance Premium with Approachability: While highlighting the high quality, awards, and health benefits, maintain a warm, inviting, and friendly tone. Make customers feel like they are joining an exclusive but welcoming club of olive oil lovers.
• •Emphasize Sensory Details and Origin: Use descriptive language that evokes the tastes, smells, and sights of Calabria and the high-quality olive oil. Connect the product to its unique terroir and the care taken in its production.
• •Engage and Build Community: Write copy that invites interaction. Ask questions, encourage sharing, and respond to comments in a personal and timely manner, reinforcing the brand's commitment to its customers. Use social media to show the "real people" behind the brand.

Social Perception

Trusted Source of High-Quality Olive Oil, Story-Driven and Relatable, Advocates for Education, Premium yet Accessible, Pioneering & Inspiring, Community-Focused

Copy Examples

• •Headline: From Our Calabrian Groves to Your Table: Taste the Tradition. Body: For nearly a century, our family has poured heart and soul into every drop of EXAU olive oil. Experience the vibrant, polyphenol-rich flavor of early-harvest olives, cold-pressed in the Italian sun. This isn't just olive oil; it's a taste of our heritage. Call to Action: Discover True Italian EVOO.
• •Headline: Tired of Supermarket Guesses? Become an Olive Oil Enthusiast. Body: We believe everyone deserves to know what real extra virgin olive oil tastes like. At EXAU, we're not just making Italy's finest; we're sharing its secrets. Learn with us, taste the difference, and elevate every meal. Call to Action: Join the EXAU Family & Learn More.
• •Headline: The Soul of Calabria, Bottled with Passion. Body: EXAU is more than olive oil – it's the story of Giuseppe's family legacy and Skyler's Californian passion, nurtured under the Italian sun. Crafted with regenerative farming and generations of wisdom, each bottle brings authentic, award-winning flavor to your kitchen. Call to Action: Shop Our Small-Batch Harvests.
• •Social Media Post (Instagram/Facebook with a picture of the groves or family): Sun-drenched days and cool Ionian breezes – that's the secret to our vibrant EXAU olive oil. Straight from our family groves in Calabria, tended with love and nearly 100 years of tradition. We’re Skyler and Giuseppe, and we’re thrilled to share our life’s work with you. Got questions about real EVOO? Ask us below! 👇 #EXAUoliveoil #ItalianEVOO #FamilyTradition #Calabria #KnowYourOliveOil Call to Action (in bio): Taste the difference – Link in bio!
• •Short Ad Copy (for digital ads): Headline: Real Italian EVOO. Real Family Story. Body: Experience EXAU. Award-winning, high-polyphenol olive oil from Calabria, Italy. Founded by Skyler & Giuseppe. Call to Action: Shop Now.