Brand Tone

Supportive, Professional, Accessible, Reassuring, Reliable

Brand Values

• •Student Success & Empowerment
• •Accessibility & Equal Opportunity
• •Quality & Excellence
• •Support & Care
• •Integrity & Trust

Best Practices

• •Highlight Trust and Credibility: Regularly mention JCQ approval, awards, positive testimonials (with permission), and years of experience to build confidence.
• •Emphasize Accessibility and Inclusivity: Clearly state who your services are for (private candidates, homeschooled students, international students) and how you make the process easy for them (e.g., 'easy to book,' 'conveniently located').
• •Use supportive and encouraging language: Frame exam preparation as a journey, not a burden.
• •Showcase student success stories: Share testimonials and case studies that demonstrate the positive impact of your services.
• •Maintain a professional yet friendly tone: Be informative and helpful, but also approachable and understanding of student anxieties.

Social Perception

Reliable, supportive, professional, and effective in helping students achieve their academic goals. A solution for students outside mainstream schooling or those needing a second chance. Helpful and accommodating, catering to diverse student needs and providing a less intimidating environment.

Copy Examples

• •We aim to eliminate the stress out of exams so you can just focus on doing well.
• •A good education has the power to transform not just one life, but the lives of those around them.
• •JCQ-approved examination centre
• •Our long-term vision is to make tuition accessible to students from all backgrounds
• •We've successfully assisted students...