Brand Tone

Professional and Reassuring, Customer-centric and Helpful, Confident and Proud, Practical and Solution-Oriented

Brand Values

• •Quality & Precision
• •Protection & Preservation
• •Customer Satisfaction
• •American Made
• •Innovation
• •Aesthetic Integrity

Best Practices

• •Prioritize Precision and Clarity: Just like your mats, your language should be precise. Avoid jargon where possible, and clearly communicate the benefits of exact fit and high-quality materials.
• •Emphasize Protection and Peace of Mind: Frame your products as a solution that offers customers security and preserves the value and appearance of their possessions. Use words that convey durability, safeguarding, and long-lasting quality.
• •Maintain a Confident, Yet Approachable Voice: Be confident in the superiority of your American-made products and your expertise, but ensure the tone remains helpful, customer-focused, and accessible.
• •Showcase Customer Satisfaction: Let real customer experiences and testimonials do some of the talking. Integrate positive feedback into your messaging to build trust and reinforce brand values.
• •Be Consistent Across All Channels: Whether it's a website product description, a social media post, or an email newsletter, the core tone of professionalism, quality, and customer-centricity should be consistent. Develop a brand style guide for reference.

Social Perception

Highly Positive, Trusted Brand, Valued for Protection, Excellent Customer Service, Premium Product

Copy Examples

• •Headline: Preserve Your Pristine Interior. Body: Dirt, spills, and daily wear don't stand a chance. ExactMats offers custom-fit, crystal-clear protection that lets your car's original beauty shine through. Made in the USA for a perfect fit, every time.
• •Headline: Your Furniture's Invisible Guardian. Body: Protect your valuable home and office surfaces without hiding them. Our clear, durable liners are precisely cut to your specifications, offering invisible defense against scratches, spills, and wear. Invest in lasting protection.
• •Headline: The Perfect Fit, Guaranteed. Uncompromising Protection. Body: Tired of ill-fitting mats? ExactMats are meticulously measured and manufactured in the USA for your specific vehicle or surface. Experience the peace of mind that comes with true, edge-to-edge coverage.
• •Headline: Don't Just Cover It, Protect It. Body: Our X-Edition all-season mats provide rugged, year-round defense without the bulky, distracting look of other mats. Sleek design, superior materials, and the exact fit you expect from ExactMats.
• •Headline: Quality You Can See (And Not See). Body: From your daily drive to your cherished antique desk, ExactMats delivers premium, unobtrusive protection. Our American-made clear mats safeguard your investment while maintaining its original aesthetic. Experience the ExactMats difference.