Brand Tone

Modern, Tech-Oriented, Practical, Functional, Secure, Protective, Minimalist, and Stylish

Brand Values

• •Security
• •Simplicity/Minimalism
• •Quality & Durability
• •Convenience

Best Practices

• •Do: Use clear and concise language. Focus on benefits like security, convenience, and style.
• •Do: Highlight the 'smart' and 'minimalist' aspects of the wallets.
• •Do: Address potential concerns about durability by emphasizing the quality of materials (where applicable).
• •Don't: Use overly technical jargon without explaining it simply.
• •Don't: Make exaggerated claims about the wallets' capabilities.

Social Perception

A brand that provides innovative, secure, and stylish solutions for modern individuals seeking to simplify their lives and protect their personal information.

Copy Examples

• •"The Dez Mill Smart Wallet: Secure your data, streamline your style."
• •"Slim down your everyday carry with our minimalist RFID-blocking wallet."
• •"Experience the convenience of a pop-up card mechanism, combined with superior RFID protection."
• •"Durable, stylish, and secure: the only wallet you'll ever need."
• •"Upgrade to a smarter wallet. Upgrade to Dez Mill."