Brand Tone

Enthusiastic, expert, community-focused, passionate, professional yet approachable.

Brand Values

• •Expertise & Quality
• •Community
• •Passion & Adventure
• •Customer Support & Trust
• •Innovation

Best Practices

• •Lead with Passion: Always let the genuine enthusiasm for the sport shine through. Use active, energetic language (e.g., "unleash," "command," "explore") to convey excitement.
• •Balance Tech with Lifestyle: When describing products, pair technical specifications with the real-world benefits and feelings they provide. It's not just a "3000W motor," it's "the power to conquer any hill with ease."
• •Speak the Community's Language: Use terminology that resonates with enthusiasts (e.g., "EUC," "wheel," "torque," "suspension") to show you're part of the culture, but ensure it's explained or accessible enough for newcomers.
• •Emphasize Support and Expertise: Regularly mention the workshop, the knowledgeable team, and after-sales service. This builds trust and justifies a premium price point. Phrases like "expert-tuned," "backed by our workshop," and "we're riders too" reinforce this.
• •Foster Inclusivity and Connection: Frame posts and announcements with a community-first mindset. Use collective pronouns like "we," "us," and "our community," and always encourage interaction through questions and calls to action (e.g., "Tag your friends," "Share your best ride").

Social Perception

Overwhelmingly positive. Viewed as a reliable and trustworthy leader within the niche market of personal electric vehicles in Mexico. Customers see the brand as a cornerstone of the EUC community, with expertise in technical service being a significant differentiator leading to strong customer loyalty and positive word-of-mouth.

Copy Examples

• •Unleash the future of urban travel. The new Veteran Sherman-S has landed, and it's rewriting the rules of power and stability. With a new high-torque motor and a refined suspension system, every street becomes your playground. Are you ready to command the ultimate ride? Tap the link in our bio to explore the specs.
• •Let's roll together! Our next community ride is happening this Saturday. We're exploring the Coyoacán circuit and finishing up with some good food and great company. All wheels and all skill levels are welcome. This is what our community is all about. Tag your riding buddies and let us know if you're coming! #EWheelsCommunity #EUC
• •Your Ride is Our Passion. From routine maintenance to complex repairs, our expert technicians keep your wheel in peak condition. Trust the specialists to get you back on the road. Schedule your service today.
• •Adventure is calling. This season, we're making it easier than ever to upgrade your ride or join the electric revolution. For a limited time, get up to 15% off select Inmotion and Begode models. Don't just commute. Make every journey an experience. Shop the sale now.
• •Curious about one-wheeling? The Inmotion V8S is the ideal starting point. It's lightweight, safe, and incredibly intuitive, offering the perfect blend of performance and easy handling for new riders. With its built-in trolley handle and customizable LED lights, it's as practical as it is fun. Start your EUC journey with a wheel that grows with you.